Sheri Rearick Email & Phone Number

Phoenix, Arizona, United States

Greater Phoenix Area

Greater Phoenix Area

Directed multichannel marketing strategies for 18 annual events with 100-1,200 attendees for Bobit, a B2B publishing, marketing, and data solutions company.-Developed and executed marketing strategies and attendee journeys for events; including marketing plans, communications, websites, emails, social, telemarketing, and paid digital.-Collaborated with C-Suite leadership to develop scalable annual event calendar, integration of event strategies, and KPIs to drive events that supported overall initiatives.-Implemented content strategy across all communication channels including event websites, email, social media, PR, SEO, and paid.-Supported day-to-day marketing projects and activities, including website updates, CRM campaign development, social, brand, and creative development for 18 annual campaigns.

Scottsdale, Az

Led marketing strategies to drive membership, sales, and attendance for B2B tradeshows, events, and webinars with 100-40,000 attendees.-Developed and executed integrated multi-channel marketing strategies to build awareness, generate leads, drive membership, and sponsorship sales.-Led Cosmoprof North America tradeshow event marketing operations; direct mail campaigns, signage program with over 250 signs and multiple vendors/sponsors, produced a 200-page directory, show app, and Association membership integration in registration process.-Implemented event strategy, marketing plans, budgets, sponsorships, and promotion – including direct mail, print, event signage, app, email, PR, social and influencer programs for the 2020 International Salon and Spa Expo tradeshow – with 15k attendees, 200+ classes, and 300 brands.-Led the 2021 32nd annual North American Hairstyling Awards program strategy, resulting in a 3% increase in entries over prior year.-Collaborated with Board of Directors and leadership team on Executive Summit marketing strategy, resulting in multiple years of sold-out events.

Scottsdale, Arizona

Developed marketing strategies to drive membership and event attendance for a 300k+ member national non-profit beauty association. -Created email marketing strategies and tactics, developed communications, and guided design direction for 8 million email sends a year: growing open rates above industry average.-Managed integrated, multi-channel digital and print marketing campaigns for ISSE Long Beach 2018 tradeshow, resulting in a 10% ticket sales increase over prior year, and 25% lift in web traffic.

Bellevue, Wa

Directed digital marketing strategy for a chain of salons, spas, and beauty schools with 850,000 annual client visits. -Directed mobile-first transactional and promotional email program with over 2M emails sent a week; utilized A/B testing and analytics to optimize for deliverability, open, and conversion rates.-Spearheaded digital content strategy, including social, blogs, newsletters, and promotions.-Led agency in paid campaigns to drive leads, increasing qualified pipeline by 22%. -Relaunched school website with SEO-driven content and conversion strategies; resulting in a 19% lead increase.-Directed annual Hope Heart Institute fundraiser, including contracts, budgets, sponsorships; ticket pricing and sales, event marketing, and managing onsite logistics with over 200 team members -raising over $100,000.

Seattle, Wa

Led product, positioning, and brand initiatives for a nationally distributed professional haircare collection.-Developed Identity1 B2B brand communications and sales collateral for launch events and sales teams.-Managed national events, marketing, project management, budgets, onsite logistics, and staffing.

Greater Seattle Area

Directed B2B marketing strategy, brand, and educational events for a four-state beauty distributor. -Managed marketing strategy, communications, PR, advertising, and budgets.-Directed the “Rockstar Stella” cut-a-thon; raised $17,000 with 20 salons, 76 stylists, and multiple news outlets.-Content development, design, and print management of bi-monthly 20+ page promo magazine.

Greater Seattle Area

Marketing, design and project management for one of the nation’s largest dental benefits companies.

Greater Seattle Area

Greater Seattle Area

Education record

Digital Marketing 10-week immersive: Brand, digital & marketing strategy, content management, Google Analytics, metrics/measurement.

Education record

Classes included: Email Marketing, Writing for Social, Copywriting, PR Writing, Print Production, PowerPoint, Environmental & Tradeshow.

Marketing And Media Communications

Visual Communications/Graphic Design

General