Orchestrated digital transformation across Europe, the Middle East, and Asia, tapping into new and existing markets.Adapted the firm's website for Google Algorithm changes, enhancing UX and search visibility.Secured a top 50 ranking among global legal firms in the US and UK, elevating the company's share of voice.Built real-time analytics dashboards, driving ROI and enabling data-backed improvements.Produced content and webinars that amassed 15,000 high-quality leads and grew LinkedIn following by 12,000 in two years.Engineered an SQL-based CRM system in line with GDPR, bolstering data privacy and security.Spearheaded the completion of four websites during brand mergers, maintaining brand integrity.Re-engineered marketing strategies in light of Covid-19, sustaining client and stakeholder engagement.Managed marketing data through CRM, optimising workflows and training teams to leverage data for customer engagement.Developed an internal web-based intranet, saving the group £50k-£120k in external development costs.

Launched stakeholder clinics on SEO and digital strategy, later expanding into co-hosted industry networking events.Developed SEO audit templates and processes, establishing a new revenue stream for the company.Conducted comprehensive SEO audits, competitor and UX analysis, and advanced A/B testing.Personally secured three high-profile client accounts through targeted SEO strategies.Managed 18 PPC and SEO accounts, consistently exceeding set KPIs.

Orchestrated an Asia-centric campaign optimised for web visibility, benefiting Malaysian government bodies and their UK-based Embassy.Built strong partnerships with key global organisations, integrating both traditional and online strategies to focus on Islamic finance.Introduced a design-centric unit, enabling clients to enhance online brand presence through strategic materials, from infographics to corporate presentations.Executed engagement plans across social platforms for new and existing accounts, crafting a tailored support programme for a network of over 1,000 advisors and members.

Launched and grew a revenue-generating practice that became a key contributor to the agency's portfolio in less than six months.Directed the regional think-tank dedicated to expanding the agency's digital footprint across Asia.Oversaw strategy and outreach in various sectors, integrating best practices in web visibility across all client accounts.Spearheaded business development initiatives, incorporating a new online engagement channel catering to a broad client base.

Founded and scaled a new business vertical, overseeing the growth of its dedicated team.Guided the formulation of online strategies, expanded the client portfolio, and managed resource allocation effectively.Demonstrated prowess in financial planning, ensuring the new vertical met and exceeded budgetary expectations.

Played a crucial role in crafting data-driven branding and narratives, significantly influencing the acquisition of important clients while optimising for search visibility.Oversaw daily client interactions, offering strategic advice and building valuable relationships in the digital landscape.Engineered Unilever's Lifebuoy digital PR initiative, resulting in a surge in market share from 5.1% to 9.7% within six months, bolstered by SEO tactics.Directed the online campaign strategy for a prime ministerial candidate, contributing to their successive election for two terms.Spearheaded campaigns that clinched both local and regional accolades in the field of online public relations.