Demand Generation Manager
Current✔ Developing and executing multi-channel demand generation campaigns (e.g., social media, paid advertising through Meta Ads, and Google Ads to generate qualified leads✔ Collaborating with sales and marketing teams to understand the target audience, develop buyer personas, and define lead-scoring criteria✔ Analyzing campaign data and implemented A/B testing to identify areas for improvement and optimize campaign effectiveness✔ Creation and management of targeted landing pages with clear calls to action to capture leads✔ Analysis of website traffic, lead sources, and lead engagement metrics to identify areas for improvement and optimize inbound marketing strategies