● Created & executed content marketing plans which resulted in a 20% increase in website visits.● Created high-quality marketing content and compelling newsletters, which increased the social-media user base by at least 15%.● Successfully led self-started campaigns and collaborative marketing campaigns resulting in an increase of 10% of token holders.● Self-identified and executed tweaks to email marketing, resulting in an increase in opening rate by 50% and… Show more ● Created & executed content marketing plans which resulted in a 20% increase in website visits.● Created high-quality marketing content and compelling newsletters, which increased the social-media user base by at least 15%.● Successfully led self-started campaigns and collaborative marketing campaigns resulting in an increase of 10% of token holders.● Self-identified and executed tweaks to email marketing, resulting in an increase in opening rate by 50% and click-through rate by 15%.● Successfully set up a proper tracking and analysis mechanism to improve metrics, including but not limited to website user visits, wallet downloads, newsletter opening rates, etc.● The shortcomings and gaps in marketing identified through these tracking helped to create a more focused plan for the community.● As part of the four-member R&D team, participated in brainstorming and formulated ideas that opened up a whole new frontier and vision for the company.● One of the highlights during the stint was working with the R&D team to ideate the KeyFi Platform, which later got spun out into an individual project. Show less

Job description included creation of Technical documents, user manuals and documents which explains technology to average user in layman terms.