▪ Developed, implemented, and automated the Sales Processes (RRL, CTS, MWO) across the region to optimize Sales Efficiency and Sales Effectiveness in line with the company’s strategic initiatives. ▪ Implemented the Dynamic dashboards for Pipeline Monitoring, Profitability development & Go to Market analysis using PowerBI connecting multiple sources of data which became a benchmark and was inherited by other regions. ▪ Serve as SME for Salesforce & CPQ tools in the region and responsible for Implementation, adoption, and training. ▪ Spearheading Pricing initiatives in the region to move from Cost-Plus approach to Market-based Pricing and Attribute Pricing. ▪ Leading the Region for Global Target Setting, Market identification and Competitor Analysis. ▪ Rolled out review mechanism for BD, Profitability, Service, and Digitalization to drive profitable growth by focusing on the leading indicators rather than lagging. ▪ Have a deeper understanding of lead and opportunity management processes and workflows; be able to interpret different sources of data, see the ‘bigger picture’ and decipher insights to help reach company goals. ▪ Leading the eBusiness implementation for the business and managing the project by close coordination with the Factory, Global governance team, and IT.

▪ Led the Analytics team for Global Transformer Business towards Market forecast Modeling, Market study, and Segment Analysis. ▪ Ran the competitive intelligence study by Primary/secondary research and provided insightful information to senior management for taking strategic decisions. ▪ Driven the yearly Target Setting, Supply Order Estimation, Market Insight & Market Outlook Process. ▪ Led the team for Market Potential identification & alignment in collaboration with GPGs, HUBs & Countries. ▪ Maintained analyst team by recruiting, selecting, orienting, and training employees. ▪ Managed & optimized the day-to-day operations by Streamlining the process, delegating tasks & led by example.

▪ Developed a Global Tendering Unit in India and expanded the team size from 5 to 35 in a span of 3 years. ▪ Led the strategy formulation & Implementation, Portfolio expansion, and penetrated the presence to all functions. ▪ Created an inspiring team environment with clear team goals and oversees day-to-day operations. ▪ Groomed the team, sharpened the skills, and mentored the team in handling Tendering, Sales Operations, and Analytics for overseas factories and Global functions. ▪ Exceeded the KPIs for the team consistently and ran multiple improvement projects in line with L6S. ▪ Developed, coordinated, and enforced systems, policies, procedures, and productivity standards.

▪ Global Champion for Salesforce & CPQ and was responsible for regional adoption/full implementation of Sales Support Infrastructure (Salesforce, Apttus, Configurators) in the HUB. ▪ Led the implementation of Salesforce in the region and was responsible for training the users across 50+ countries. ▪ Executed various CPQ implementation projects in region in coordination with Sales, factories & finance team. ▪ Increased the Sales Productivity & Performance in the HUB by implementing Pipeline Trend, Competitive feedback & Order Performance based on data analytics.

Was holding additional responsibility of implementation & operationalization of Power Grid Marketing & Sales Processes and trainings for PG Division, India. Coordinating with LSM, SFDC Program Manager, Global M&S Operation team & BU Market Managers for implementation of tools & quality management and was responsible for M&S tool deployment (e.g. SFDC, Apttus, Stratos) and Train the trainer for the country.

Responsible for tendering of Distribution and Small Power Transformer from ABB Elektrik Sanayi, Turkey for AMEA and Europe region

▪ Responsible for Business Development, Marketing initiatives, Bidding, Negotiation, Finalization of Orders & realization of Revenue for Transformers pertaining to South India Region. ▪ Implemented Go to Market strategy and executed the same by focusing on building & Data Centers segments. ▪ Developed Channel partners to improve the standard product sales in the region. ▪ Secured major orders from L&T. MRF, Delhi Metro, Alstom & Siemens Gamesa ▪ Led the team in framing the data required for all business review meeting, preparation of performance analysis, accumulation of data related to market potential identification, competition analysis, SWOT analysis etc

▪ Responsible for Business Development for Distribution & Dry Transformers for Tamil Nadu. ▪ Conducted technical seminars & Product presentations for promoting the Dry Transformers in untapped market. ▪ Penetrated TN market with orders from HVF, Chennai Metro & NLC

▪ Responsible for M&S for Power & Distribution Transformers upto 500MVA, EHV/HV/MV switchgears upto 765kV ▪ Secured and led the project management for Major order from JSW Steel for Transformers. ▪ Expanded the market to industries targeting Sugar, Cement and F&B sectors.

Negotiation of Turn key projects & individual large machines and conclude the contract with the benefit and growth of the organization by developing negotiation strategies. Expertise in Project Planning & Management of Turnkey projects in various Energy & Industrial segments. Wide experience in execution of the Turn Key contracts with key focus on customer satisfaction and profitability with optimum use of resources. Doing a vital role in the sub contracting the large scale projects and get it done from the suitable sub contractors.

Maintenance of 66/11kV HV Substiations and associated equipments.Implementation of SCADA and PLC for Substations and tyre machineries.