Sreepriyaa Adarsh Email & Phone Number

India

Amsterdam, North Holland, Netherlands

Develop a comprehensive strategy plan for a healthy cooking portfolio, encompassing product portfolio expansion, distribution, and geographical expansion. Elevate brand visibility through innovative marketing and creative excellence. Identify high-growth markets by utilizing Business Intelligence. Execute robust "Go to Market" strategy for key countries. Drive growth and secure Global and country-level market leadership by demonstrating field knowledge. • Introduced industry-leading innovations notably Air fryers/ Air cookers products by employing Go-to-Market strategy and commercial policy.• Increased profitability margin overall by ~3-4 points by streamlining portfolio management, channel allocation, SKU mix, portfolio visualization, and A&P optimization.• Achieved double-digit growth (+50%) in top-line revenue and profitability by securing position of market leadership in 2023.• Accomplished 3X times growth in Airfryers in Turkey in 2023 by leading Business transformation & kaizen events. • Designed strategic business plan for 2X times topline growth until 2027, comprising marketing and sales enablers.• Revitalised healthy cooking portfolio management approach by integrating marketing insights into product roadmap. • Developed localization production strategy for markets to improve sales and profitability (India, Turkey, and LATAM).

Chennai, Tamil Nadu, India

Headed Kitchen Appliances division by overseeing dual brands, Philips and Preethi, and propelling them into growth trajectory through strategic initiatives and innovative product integration. Pursued strategic acquisitions and alliances by recognising untapped opportunities in adjacent markets. Established market leadership in India for kitchen appliances. Steered large teams at regional and global levels by focusing on employee value creation and talent retention.• Acquired No. 1 brand position with high top-of-mind awareness for nearly seven consecutive years by creative brand awareness program and brand positioning.• Maintained No. 1 leadership position in Indian kitchen appliances market for 10 consecutive years (2013-2022).• Quadrupled Indian Kitchen appliances business • Launched multiple successful and innovative products with breakthrough patents; registered +30 Patents from year 2012 till 2021 by collaborating with R&D team to produce high consumer value.• Orchestrated and launched 70+ products across 13 categories within food preparation and cooking appliances.• Generated up to 10% incremental business by overseeing reach and channel operations. • Lowered launch times by 25% by creating value propositions for multiple kitchen appliance categories and streamlining time-to-market as well as cost and quality.• Formed long-term product roadmap, NPI contributing to 35%business on topline.• Increased in food prep segment growth by 10–12% by performing DFX initiatives to tap new consumer segments.

Chennai

Initiated innovative promotional campaigns for hero products to reach breakthrough success. Spearheaded the launch of multiple product categories with a strategic focus on emerging segments. Upheld leadership positions in Mixer Grinder and cooktops categories, as per FK and IPSOPS data in the southern Indian region. Crafted brand manuals, championed brand positioning, and commanded marketing teams inclusive of brand managers, trade marketers, designers, event strategists, and product tutors. Fabricated bottom-of-the-pyramid products to improve distribution, market penetration, and brand visibility across divisions. Established Preethi exclusive guarantee shops in fixed and mobile installations to create a buzz in the market. Executed diverse brand loyalty schemes such as free mobile service campaigns. Operated as an active management member of Preethi by being involved in post-integration activities of Philips and Preethi.• Produced substantial growth (+32%) from 2010 to 2012 by managing kitchen appliances business.• Strengthened brand potency via promotional and brand communication modalities with creative promotional tactics.• Revamped online portals such as "www.preethi.in" and presented dedicated social networking portals and blogs to engage a loyal Preethi consumer base.• Transformed Preethi as the most trusted and reliable brand with high brand recognition and purchase inclination, as per the IPSOPS brand health study conducted in 2012.

Chennai

• Handled Kitchen appliances business of Preethi and grew the business double digit YOY• Launched multiple categories and focused in newer growing categories • Developed many new campaign and innovative promotional campaigns for hero products that had break through success • Maintained the leadership position for MG and ICT (source FK data, IPSOPS data) in south .• Created brand manuals and reinforced brand positioning, formed and led marketing teams comprising of brand managers, trade marketers, Designers , Event managers & Product trainers• Developed bottom of pyramid products that drove distribution, market penetration and brand visibility across categories• Reinforced brand strengths across all forms of promotions and brand communications with innovative promotional strategies• Developed and refreshed online portals “ WWW. Preethi.in” and activated social networking portals and blogs exclusive for Preethi loyal consumer base.• Developed Preethi exclusive Guarantee Shops both fixed and mobile installations which created buzz in the market • Conceived many brand loyalty programs (mobile free service campaign) which turned out “Preethi to be most trusted and reliable brand” with high level of brand recognition and purchase inclination ( source IPSOPS, based on brand health study conducted in year 2012)• Active Management Member of Preethi who was involved Post Integration activities of Philips and Preethi

Tamil Nadu, India

* Conceptualizing market trends and launching products based on the consumer needs & attitudes* Overall responsible for 600 cr business, top line growth with brand wise profitability * Also handled sales operations ( South & Eastern India) apart form marketing led activities * specializes in 360 degree brand activation programs for building sustaining salience

Chennai

* Launched Dex Detergents in Southern markets with new technology based formulations* Re - launched STOP range of mosquito epellants* Also developed many new patented innovative products in Hair care and Plant Health Regulators* Revamped Corporate identity with revealtion fo new logo and communications

Chennai

* • Awarded the “Best Creative Marketing Manager” for the year 2007• Handled turnover of 120 crores grew almost 21% through market expansion and business diversification strategyo Launched concept based Retail chains(FG feel good store and Bloo Pink- Kids wear store)• Strategize and planned a complete portfolio analysis for expanding the business in newer markets based on untapped geographic and market opportunities.• Tactful marketing & brand building strategies using celebrity endorsement & Testimonials• Instilled a unique concept called “Experiencing selling” rather than sale/discount based selling

* Handled turnover of 250 crores by reviving the category from sick business to a positive business proposition with business growth of 13%* Rejuvenated the brand by effectively using powerful marketing tool (using “ Brand Ambassador”- Yuvaraj Singh- Style icon of the year in 2006 )to satisfy the needs of young bike riders * Moved away from a traditional “ product led strategy” to category and consumer relevance strategy *Identified new opportunity area through Need Gap analysis research and developed a new consumer segment needs – High Value bikes

* Launched “Silkience” & “Palette” International hair colorant brands in India under Schwarzkopf portfolio launched in 2005-Schwarzkopf is world leader (No 3 player) in Hair Colourant Business-12% topline contribution to Henkel Cosmetic Division Business *Developed innovative media campaign (using experiencing medium) and PR strategy(with high budget media spends of 14cr)-Beauty Advisor, Celebrity endorsement programmes, Fashion Show events, Road Shows- “Mobile Salon”, “Talk to Palette Expert’ Door to door activity, Product demo activity in specific cosmetic outlets, Introduced “Consumer Advisor Cell” concept*Developed user interactive web page www.silkience.in, www.palette.in *Launched Fa Men’s Range in the year 2003 (includes Fa Shaving cream,Fa After shave lotion and Fa mens deo)*Launched “ Neem Toothpaste” in the year 2002. -Was the fastest growing brand in the company and awarded the Best growing brand (interms of sales revenue and profitability) of the year 2002. -Also developed variants like Neem –Whitening and Neem Icy Fresh

Advanced Marketing Management Program

Post Graduate Diploma Of Business Administration, Marketing/Marketing Management, General, A