Managing the visual merchandising & marketing for trade and retail channels at PAN India level for the brand ‘Speedo’Developing & executing marketing strategies with focus on achieving defined business objectivesInvolved with selecting relevant partners for media buying; coordinated with creative teams for inbound & outbound communication Ensuring alignment of marketing plans and… Show more Managing the visual merchandising & marketing for trade and retail channels at PAN India level for the brand ‘Speedo’Developing & executing marketing strategies with focus on achieving defined business objectivesInvolved with selecting relevant partners for media buying; coordinated with creative teams for inbound & outbound communication Ensuring alignment of marketing plans and programs with field sales team’s needs and marketing initiatives in order to achieve maximum visibility in the marketManaging product marketing activities including product enhancements, competitive analysis & market forecastSupervising customer service operations for achieving quality services Show less

Managed the marketing strategies & execution of ATL & BTL activities for Megamart & Unlimited across 8 states; handled 14 fashion Private Brands under UnlimitedPivotal in launch of the brand Unlimited across PAN India locations; expanded the store base by collaborating with internal & external stakeholders & key decision-makersLaunched nearly 80 Megamart & 25 Unlimited stores across IndiaCollaborated with creative agency for in-store and outdoor communication including Print… Show more Managed the marketing strategies & execution of ATL & BTL activities for Megamart & Unlimited across 8 states; handled 14 fashion Private Brands under UnlimitedPivotal in launch of the brand Unlimited across PAN India locations; expanded the store base by collaborating with internal & external stakeholders & key decision-makersLaunched nearly 80 Megamart & 25 Unlimited stores across IndiaCollaborated with creative agency for in-store and outdoor communication including Print, Outdoor & BTL for new store launches, festive campaigns & market specific campaigns. Planned & supervised the implementation of marketing collaterals including messages, content, corporate brochures, improved in-store & out-store communications & garnered favorable ROISpearheaded various seasonal & market specific campaigns to properly raise awareness for new & existing storesOrganized over 60 national/international photo shoots, fashion shows & so on Show less