Soganur Sree Vinay Goud Email & Phone Number

Bengaluru, Karnataka, India

Real-Time Production Tracking and Target Achievement Reporting:• Addressed reporting gaps in DES (Drug-Eluting Stent) manufacturing for a pharmaceutical client.• Developed a highly optimized Power BI dashboard for real-time tracking and provided views for Operators, Line Leads, and Supervisors enhancing visibility and decision-making.• Enabled real-time tracking with 15-minute and hourly level intervals and detailed target metrics.• Improved resource allocation and decision-making, leading to a 20% production increase and timely target achievement.

Bengaluru, Karnataka, India

Marketing Performance Analytics and Optimization:• Utilized insights from the MTA measurement framework to develop 10+ Tableau dashboards.• These dashboards were tailored to measure campaign success, provide insights into customer behavior, and track key performance indicators (KPIs) such as Return on Advertising Spend (ROAS), Click-Through Rate (CTR), and Cost Per Click (CPC).• Streamlined reporting processes by incorporating recurring Excel reports into the Tableau dashboards, reducing manual work by 21 hours per week.• Implemented A/B testing methodologies to measure the effectiveness of campaigns and identify areas for improvement.• Analyzed the results of A/B testing to determine the lift during campaigns and optimize marketing strategies accordingly.• The implementation of the Multi-Touch Attribution (MTA) framework resulted in a 15% increase in attribution accuracy, enabling the retailer to accurately allocate marketing spend based on the true impact of each touchpoint.

Bengaluru, Karnataka, India

Marketing Performance Analytics and Optimization:• The focus was on laying down the foundation for improving marketing performance analytics and optimization for the Fortune 20 home improvement retailer.• Conducted an assessment of the current marketing analytics infrastructure and identified areas for improvement.• Established the need for a Multi-Touch Attribution (MTA) based measurement framework to better understand the value of each customer touchpoint leading to a conversion.• Assembled a multidisciplinary team comprising analysts, data scientists, and visualization experts.• Developed and implemented the MTA measurement framework to accurately measure campaign effectiveness and customer behavior.• Conducted thorough testing and validation to ensure the accuracy and reliability of the MTA framework.

Bengaluru, Karnataka, India

Enhanced Email Marketing Optimization:• The focus shifted towards implementing the enhanced email marketing strategies and optimizing them for maximum impact.• Conducted pilot testing of the enhanced email marketing strategies on a subset of the customer base to fine-tune the approach.• Rolled out the enhanced strategies across the retailer's entire customer base and implemented automated workflows for campaign deployment.• Developed and maintained interactive dashboards to monitor and analyze campaign performance metrics, providing actionable insights that guided optimization efforts and strategic decision-making. • Continuously monitored the performance of email campaigns and identified opportunities for further optimization.• Analyzed the impact of the enhanced strategies on key business metrics such as revenue, customer satisfaction, and engagement.• Presented comprehensive reports to senior leadership and stakeholders, highlighting the success of the initiative in driving over $50 billion in revenue and significantly enhancing customer satisfaction and engagement.

Bangalore Urban, Karnataka, India

Enhanced Email Marketing Optimization:• The focus was on laying down the groundwork for enhancing the email marketing strategy of the Fortune 20 home improvement retailer.• Conducted a comprehensive assessment of the current email marketing strategies and identified areas for improvement.• Established a cross-functional team comprising marketing analysts, data scientists, and software engineers.• Developed a robust audience selection framework tailored to the retailer's specific needs, leveraging advanced data analytics.• Implemented the Personalized Audience Modules (PAM) system to enable dynamic personalization in email campaigns.• Built a Quality Assurance (QA) pipeline to ensure the reliability and effectiveness of email creatives.

Bengaluru, Karnataka, India

Utilized Mu Sigma's in-built platforms to navigate and address challenges across more than five distinct problem spaces. Crafted and presented comprehensive solutions to the broader Mu Sigma team, showcasing proficiency in analytical thinking and effective communication of problem-solving strategies.

Bachelor Of Technology - Btech, Computer Science

Intermediate, Mpc

10Th Class

Central Board of Secondary Education