Organic Traffic Growth: Led content strategies that resulted in significant increases in organic website traffic: 30% (Arkenea) and 20% (Recruiter.com), driving lead generation and brand awareness.Content Authority & Engagement: Established strategic partnerships to elevate brand authority and content reach across all three companies. Content Leadership & Results: Developed cross-channel content strategies (Benchpoint, Recruiter.com) and developed engaging content formats (Arkenea, Benchpoint, Recruiter.com) that improved brand positioning and targeted audience engagement. Measurable results were achieved through data-driven strategies and content creation, exceeding performance metrics and driving tangible business outcomes across all companies.

During my tenure as a Senior Subject Matter Expert with iMocha, I served as a freelance consultant, specializing in software platform testing and configuration.- Developed and curated comprehensive test pages for the software platform, ensuring robust functionality and performance.- Created questions and guides on various configurations and formats, including Terraform commands and CI/CD implementation for DevOps, enhancing user understanding and proficiency.- Delivered expertise on setting up deployment pipelines using tools like BitBucket, Atlassian, and GitLab, streamlining project workflows and increasing efficiency.- Collaborated closely with the development team, providing valuable insights into software testing methodologies, and ensuring seamless integration of configurations and deployment pipelines for optimal project outcomes.

During my tenure as a Senior Copywriter at iMocha, I honed my skills in crafting compelling content, contributing to the company's content strategy and brand messaging.-Implemented strategies driving a 25% increase in content consistency and efficiency through calendar planning.-Established guidelines for brand consistency and recognition, enhancing overall content effectiveness.-Generated an increase in web and social media traffic.-Performed extensive research and analysis on consumer thoughts and trends, tailoring content for brand's customer personas for a 30% increase in audience engagement and relevance.-Planned the editorial calendar and content proposition, collaborating with content management teams, creative teams, and writers to implement the strategy.-Developed content governance guidelines for tone, style, and voice, ensuring they are followed across all delivery platforms including social media.-Strategized and improved content delivery, promotion, and collaboration with multidisciplinary team of creative directors, freelance writers, editors, and publishers.-Published visually attractive content on web pages and social media channels, collaborating with graphic designers.

Provided competitive analysis on various companies’ market offerings, identified market trends, pricing/business models, sales and methods of operationCompiled and analyzed statistical data using modern and traditional methods to collect itPerformed valid and reliable market research SWOT analysisInterpreted data, formulated reports and made recommendations

Collected data on consumers, competitors and market place and consolidated information into actionable items, reports and presentationsEvaluated program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Submitted project deliverables, ensuring adherence to quality standardsMonitored or track project milestones and deliverablesManaged project execution to ensure adherence to budget, schedule, and scopeConfered with project personnel to identify and resolve problems