#Partner with clients to deeply understand their business goals, target audiences and brand challenges.#Conduct market research and competitor analysis to inform strategic-thinking.#Collaborate with creative teams to translate strategy into impactful concepts and executions.#Develop comprehensive client briefings that outline campaign objectives, target personas and key messaging. #Manage client expectations throughout the campaign lifecycle, fostering open communication and trust. #Measure campaign performance and report results to clients, identifying areas for optimization.

Focused on designing and executing creative campaigns in influencer marketing space.Some of the core responsibilities involved:#Create campaign and content plans based on brand briefs.#Collaborate with influencers in creating scripts, planning visuals and producing quality output to match brand and influencer audience requirements.#Ensure quality control on influencer profiles and creation process.#Initiate and maintain continuous conversations with brand regarding campaign development and execution.#Provide training and coordinate efforts of interns and newly recruited creator partners regarding areas of responsibilities previously managed.#Manage content creators and collaborate to produce branded content based on campaign plans.Also passionately initiated efforts in:#Preparing briefing materials for campaign design.#Building a system of repository to gather campaign design, execution and performance materials for case study purposes.#Developing influencer friendly story telling narratives for campaigns and brand promotions.#Research and gather knowledge on the content strategy and creation space and sharing the same with the team.#Get involved in content production, on ground campaigns etc and manage influencers , production responsibilities etc.

Focused on driving impactful campaigns and fostering influencer/content creator relationships. Some of the core responsibilities involved :# Discovering growing influencers/content creators.# Build relationships, manage networks and coordinate brand deals for influencers/content creators.# Matching the right profiles to campaign brief and brand persona.# Ensure smooth process from scripting to final deliverable being published.# Coordinating and executing campaigns for renowned brands.Also initiated efforts in:# Innovating communication tools for streamlined processes like campaign and payment trackers.#Building new structures in the growing company to help increase efficiency in work flow and output quality.#Refine pitching and brand communication materials , reinforce visual and verbal brand identity through them.# Explore and contribute to the area of creative campaign designing, content strategies and content creation.

Responsibilities including generating leads and being POC for corporate clients bregarding communication on influencer marketing campaigns executed. Responsible for curating proposals, campaign concepts & plans suitable to achieve the clients' objective. Handles coordination with regards to execution of proposed campaign with the Karikku Fuse team and produce performance reports.

Assisted the SaT Infra team in building a data repository for proposals and pitch material for clients using Microsoft Office. Also executed content writing, review, folder management, standardization of format and analytics to visually enhance content.

Conceptualized and designed analytics dashboard of Google Data Studio at consultancy and analytics firm SIMAI. Assisted the core consulting team on ad hoc requests and part of consulting projects. Visualization and redesigning of presentations for clients. Handled visual appeal aspects of various client deliverables.

Assigned to develop content for the online news community “Eat My News”. Composed & published 24 articles of varying genres by collecting data and working on interesting topics like national & international news, entertainment, culture, technology etc.