Shayan Rezvani Email & Phone Number

Dallas, Tx, Us

Lead Product Marketing Manager within the National Marketing organization in the consumer mobility space, responsible for developing and executing comprehensive messaging, channel marketing and creative strategies to effectively differentiate AT&T 5G and 5G+ technologies, competitive network claims, and and international products for over 60 campaign launches and integrations.- Orchestrated Product, Public Relations, Advertising, Marketing Communications, Online, Retail, Sponsorships, Brand, Research, Legal and others to craft positioning and define national and local marketing for several AT&T 5G and 5G+ launches and announcements.- Gathered and analyzed customer insights to develop and execute positioning and messaging strategies for multiple third-party network claims and integrations with over 60 device, rate plan, sponsorships, and other product and offer campaigns.- Drove uptake of 5G devices and rate plans by over 97.1% YoY, increasing total subscriber base adoption to over 48.1%.

Dallas, Tx, Us

Ownership of the IoT device roadmap strategy and OEM platform-readiness certification tracking, leading cross-functional activities and vendor relationship management.- Developed internal roadmap template for a foundational device ecosystem strategy.- Collaborated with cross-functional stakeholders including data platform product, supply chain, leadership and vendor teams.

Dallas, Tx, Us

Responsible for establishing and managing the ecosystem and product roadmap for Internet of Things (IoT) analytics in the AT&T Data Patterns organization, and lead for cross-functional internal activities as well as external vendor partnership management to drive from ideation to execution and market launch.- Developed and executed RFI with over 15 service providers to establish vendor partnership opportunities, capabilities, positioning, and overall ecosystem strategy, including offerings from specialized start-ups to full-stack system integrators.- Partnered closely with cross-functional and leadership stakeholders including Product, Legal, Supply Chain, Big Data Analytics, Privacy, Intellectual Property, and third-party vendor teams to negotiate and execute high-visibility, high-value vendor agreements.

Dallas, Tx, Us

Spearheaded and executed the product development, marketing, and strategy for select AT&T smartphone, quick messaging, feature, and fixed wireless devices. Responsible for the lifecycle management of devices, from RFP selection to EOL, and defined the core value propositions, target markets, customer experience, and positioning while leading cross-functional teams, including Product Development, Service Integration, UX, Sales Operations, Finance, Business Development, Channel Management, Supply Chain, Legal, Employee Training, and Marketing Communications.- Defined end-to-end requirements, product development testing, and roadmap strategy for fixed wireless device category.- Launched multiple first-of-their-kind fixed wireless voice and data devices, including one of the first VoLTE-enabled devices in the U.S., with over 1M units sold in the first 12 months.- Partnered with OEMs including Samsung, LG, HTC, Sony, Cisco, Pantech, and ZTE for over 50 device, Android OS, and firmware launches.

Dallas, Tx, Us

Managed 15 U-verse Premises Technicians responsible for installation and repair of U-verse TV, VoIP, and internet services, and drove improvements in KPIs and internal team rankings.- Increased team efficiency and stack rankings from last in the district to top 10 crew in the San Francisco Bay Area in less than two months.- Analyzed historic data and forged sales and field partnerships to reduce cancellations by over 10% and increase completion rates by over 4%, saving over $3M in long-term value.- Provided coaching and mentorship to technicians seeking management opportunities, promoting one within 4 months.

Dallas, Tx, Us

Implemented national U-verse marketing campaign at the local level by coordinating the installation, staffing, and performance tracking of a retail kiosk, as well as development of expanded skill sets for 17 local retail sales representatives in a unique sales environment.- Surpassed TV & broadband sales goals to attain 110% of monthly targets, accounting for 58% of adjoined retail store’s sales since kiosk installation by utilizing collateral and hands-on U-verse simulation software to provide in-depth coaching and customer-facing demonstrations.- Collaborated with national marketing leadership, local sales operations, marketing & retail management, third-party marketing representatives, and on-site mall management to ensure high levels of communication and campaign success.

Dallas, Tx, Us

Partnered with regional and area retail sales managers covering 6 Corporate Owned Retail locations with a management team of 19, multiple equipment vendors, marketing and sales operations management, and over 100 CWA-represented sellers.- Provided customer experience & sales coaching and mentoring with more than 100 retail associates for U-verse, wireline, and wireless products and services.- Formulated customized coaching strategies for each sales rep and store location by analyzing historic sales data focused on improving U-verse broadband sales and minimizing cancellations by over 10%.- Led district-wide coaching and training sessions with over 130 members of store management and sales representatives for new U-verse TV and broadband features, wireless devices, and overall sales operations and performance.

Dallas, Tx, Us

Directed a team of 13 central office technicians, supervised all aspects of building safety, security, and network operations to provide consistent and superior customer service for residential and business customers in San Francisco’s Financial District and Alcatraz Island.- Executed several district and national projects ahead of schedule to increase network capacity, including 100-Day 3G Mobility Upgrade and 4G Rollout from the COO.- Consistently exceeded 95% target KPIs for service quality and employee efficiency metrics while sustaining workforce reductions of 53%.

Dallas, Tx, Us

Internship for nationally recognized flagship leadership program:- Collaborated with over 100 Account Managers and Executives throughout Southern California to research & close wired landline service retention contracts for mid-size businesses, and generate leads for incremental revenue growth.- Achieved over 300% of total contract value targets and over 100% lead generation targets by proactively teaming with account executives and managers to maximize product offering solutions.- Established and maintained superior customer service and client interaction by instigating initial and secondary contact, addressing concerns, and providing solutions to client needs beyond the scope of existing services.- Consulted with clients on site to explore effectiveness of existing packages and provided customized proposals for increased benefits through AT&T business data & communications solutions.

Fort Worth, Tx, Us

Engineered processes and implemented initiatives at store level addressing coaching, advanced training, scheduling, execution of directives and projects, along with setting and achieving personal and store goals.- Turned around two store locations to achieve monthly sales gains of over 20% with teams of up to six employees by cutting costs, enhancing operations, and increasing sales year over year.- Minimized inventory loss and theft, producing quarterly inventory gains of up to $6500 by conducting frequent, accurate inventory counts, meticulous reviews of daily reports, and specific employee training.

Masters Of Business Administration, Strategy, It, Marketing

B.A., Cognitive Science (Neuroscience Concentration)

A.A., Liberal Arts