• Tracked and analyzed direct campaign performance to ensure all KPI metrics meet and/or exceed expectations.• Managed direct and programmatic media buys across various ad serving platforms.• Identified media market trends and developed appropriate strategies to maximize revenue.• Successfully implemented new branding and style guide company-wide.

• Accountable for data entry and database management, maintaining inventory, and operating the consumer care department• Design, deliver, and document QuackPack projects to increase sales and boost company revenue

Burnham Benefits effectively manages more than $1 billion in premiums for more than 300 clients, while maintaining a more than 98 percent client retention rate and a 20 percent annual growth rate. Because Burnham does not have outside shareholders, it can create customized solutions that fit clients' best interests--investing in the tools and resources needed to provide the specialized level of service today's challenging climate demands. Burnham Benefits holds national recognition as one of Business Insurance's Best Places to Work in Insurance 2013 and Best Place to Work by the Orange County Business Journal three years running.• Successfully implemented strategic tactics and design for Burnham’s online presence.• Responsible for conducting meetings, coordinating schedules and assisting in marketing management.

The Student Alumni Association (SAA) is proud to be the largest student non-profit organization to connect students with both other students and alumni across the globe. The SAA offers an array of possibilities and opportunities that enhance the student experience as a duck at the University of Oregon.• Facilitated events, such as alumni speed networking #UOASN, between students and alumni to improve the student experience by providing opportunities that fortify their lifelong devotion to the University of Oregon• Conducted an awareness series, through the Annual Giving Program, in order to educate student organizations and campus clubs on the significance of University funding from private donors• Organized Oregon Made Possible #OregonMP educational donor event for university students as a way to thank private donors for their involvement

• Accountable for @UOSAA social media presence including Facebook, Twitter, Instagram and official website• Developed and executed content calendar and KPI’s to expand overall reach for all social media channels• Photographed SAA campus events for amplification and share ability among all social media outlets• Wrote 'Welcome' and 'Need to Know' articles for the official Student Alumni Association webpage

Casanova Pendrill is a team of Hispanic consumer experts and integrated marketing specialists who develop breakthrough creative ideas that drive measurable business results.