Serrita Farnsworth Email & Phone Number

Washington Dc-Baltimore Area

Supports and implements a wide range of communications and marketing projects alignedto the BID’s strategic plan. Responsibilities include drafting materials, tracking project progress, coordinating with external vendors, distributing approved communications across approved channels, and measuring results.Upholds brand standards for Golden Triangle BID, GLDN+ and Penn West in relation to the BID’s website, social networks, e-newsletters, print materials, mass emails, and other communications.Drafts and disseminates press releases.Maintains website content on a day-to-day basis.Drafts and produces printed collateral and materials using Adobe Illustrator, InDesign, Photoshop.Manages all social media channels and partnerships.Monitors effectiveness of marketing and communications efforts using analytics.Photographs events, public art and overall public realm of the BID. Maintains photo library.

City Of Fairfax County, Virginia, United States

Led all marketing efforts for Economic Development:Managed the development of a complete website redesign.Managed all social media channels and website for the Fairfax City Economic Development by creating and publishing engaging content, analyzing analytics data, and tracking trends.Created visual assets for ad buys (digital and print), social channels, website, logos, brochures, mailers, PowerPoints and more.Began the development of a digital communication plan.Assisted in allocation of marketing budget funds.Implemented and publishes press releases, Business Bulletin and new business, expansion and relocation letters.Designed concept for an Economic Development bus and vehicle wrap.Trained employees on best practices and branding guidelines.Committee member of NOVA EDA CommunicationsSubcommittee member of NOVA EDA Website RebrandingAttended the 2022 International Downtown Association Conference in VancouverAppeared Live on Good Morning Washington promoting Fairfax City Restaurant Week

Virginia, United States

Creates original and unique designs for the City of Fairfax and city departments using Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop, Lightroom). Designs include logos, booklets, magazines, web graphics, event posters, postcards and more Updates and adjusts previously made design files (maps, covers, web graphics, etc.)

United States

Developed creative marketing materials for eventsMaintained relationships with businesses, sponsors, entertainers, vendors and non-profit groups for all special events. Responsible for the coordination of these groups prior to eventsManaged social media channelsUpdated the department’s webpages.Researched and collaborated with Athletic and Event Manager on promotional techniques and potential partnershipsManaged Farm to Fairfax by researching, recruiting and enrolling farmers/vendors.Coordinates staff and volunteers for most of the city’s Special Events

Reston, Virginia

Drove the execution on multiple direct mail and email marketing campaigns for JCPenney and The Home DepotHeaded data acquisition, selections and financial reports for each client campaignTracked weekly and monthly project deadlines and projections Trained employees on marketing analytic processes and logistics Generated 662K new customers and a total 180% ROI for our Fortune 500 clients

Reston, Virginia

Fairfax, Va

Contributed to the planning and programming of an all-day event for a college tour conference during Alcohol Awareness Month-Developed various activities in weekly brainstorming groups-Contacted potential participating vendors, volunteers and organizations-Arranged multiple event activities, prizes and catering-Promoted event through kiosks, flyers, posters, table and wall painting displays-Photographer on event day