Serrita Farnsworth Email & Phone Number

Washington DC-Baltimore Area

Supports and implements a wide range of communications and marketing projects alignedto the BID’s strategic plan. Responsibilities include drafting materials, tracking project progress, coordinating with external vendors, distributing approved communications across approved channels, and measuring results.Upholds brand standards for Golden Triangle BID.

City Of Fairfax County, Virginia, United States

Led all marketing efforts for Economic Development:Managed the development of a complete website redesign.Managed all social media channels and website for the Fairfax City Economic Development by creating and publishing engaging content, analyzing analytics data, and tracking trends.Created visual assets for ad buys (digital and print), social channels.

Virginia, United States

Creates original and unique designs for the City of Fairfax and city departments using Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop, Lightroom). Designs include logos, booklets, magazines, web graphics, event posters, postcards and more Updates and adjusts previously made design files (maps, covers, web graphics, etc.)

United States

Developed creative marketing materials for eventsMaintained relationships with businesses, sponsors, entertainers, vendors and non-profit groups for all special events. Responsible for the coordination of these groups prior to eventsManaged social media channelsUpdated the department’s webpages.Researched and collaborated with Athletic and Event Manager on.

Reston, Virginia

Drove the execution on multiple direct mail and email marketing campaigns for JCPenney and The Home DepotHeaded data acquisition, selections and financial reports for each client campaignTracked weekly and monthly project deadlines and projections Trained employees on marketing analytic processes and logistics Generated 662K new customers and a total 180%.

Reston, Virginia

Fairfax, VA

Contributed to the planning and programming of an all-day event for a college tour conference during Alcohol Awareness Month-Developed various activities in weekly brainstorming groups-Contacted potential participating vendors, volunteers and organizations-Arranged multiple event activities, prizes and catering-Promoted event through kiosks, flyers.