Content/ Data Management System & Custom Application Account Executive
Successfully revitalized dormant CMS marketing effort by strategic consultative team sales and marketing plan. The plan’s focus; identify and secure new opportunities by cold calling, target marketing, value-added and channel partners, conference expositions. Follow-up with needs analysis and application overview meetings or webinars. Maintained annual sales increases of 30% or more.Utilizing a relationship building, consultative, team sales approach for responding to all RFI and RFP requests. Obtained input from website design, development, training and implementation departments before collaborating for written or oral responses resulting in large sales to both public and private sector Clients.Responsible for project management and Client relationship during design, development implementation and training. Maintained ongoing Client relationship to identify new sales opportunities resulting in increased sales to existing Clients. Established a successful marketing strategy to identify new SaaS application market opportunities, resulting in the development and implementation of new custom plug-in applications such as: online Virtual License Centers, park facility reservation, Cisco call center dashboards, fleet management and repair scheduling, sales force automation applications for private and public sectors. Agreements resulted in many contracts over half million dollars.Utilizing a relationship team sales approach, secured a multi-million dollar agreement with a third-party Background Check Provider resulting in development and joint ownership of a new Applicant Tracking System. Assisted in the training new Applicant Tracking System Account Executives.