Scott Goehringer, Cspo Email & Phone Number

Lewisburg, PA, US

San Diego, California, US

Head of Creative & Design | Leading creative strategy and design vision | Driving innovation and customer satisfaction | Enhancing brand awareness and engagement

San Diego, California, US

Danville, Pa., US

• Led the planning, development, and launch of the GenCC search interface (http://search.thegencc.org).
• Built the software and public facing user experience for the world’s first and only global resource intended to harmonize gene-level resources. The resource contains 9000+ submissions across 3000+ genes.
• Gathered business requirements from stakeholders across twelve separate independent international organizations.
• Created user stories, detailed storyboards, mockups, and prototypes to effectively validate and communicate software features and requirements.
• Managed all technical aspects of the project, including issue tracking, and prioritization.

Danville, Pa., US

• Managed ClinGen’s website and genomic knowledge search interface (https://clinicalgenome.org).
• Built the web site and public facing user experience for a National Institutes of Health (NIH)-funded project dedicated to building a central resource for use in precision medicine and research which contains 2200+.
• Oversaw the adoption of scalable architectures capable of flexibly connecting with diverse internal API endpoints, GraphQL, Kafka Messaging Service, and multiple external data sources and ontologies.
• Achieved an +800% pageview growth by empowering contributors to seamlessly publish content.
• Created user workflows, personas, wireframes, low & high-fidelity mock-ups, and acted as the “voice of the user”.
• Initiated qualitative and quantitative research studies including the development of user personas.

Danville, Pa., US

• Managed the software development and user experience design on multiple patient and provider facing products.
• Conceptualized and designed the user experience, including high and low fidelity prototypes.
• Collaborated with teams including medical professionals, software developers, designers and product researchers to gather functional product requirements utilized during the software development cycle.

• Conceptualized, designed and took to market a mobile user-friendly customer engagement platform for national retailers which increased program participation by 166% for eight utilities.
• Led the development of numerous award winning promotional advertisements utilized on ecommerce marketplaces.
• Developed branding guidelines, marketing collateral, and sales materials.

Concord, MA, US

• Managed the user experience and creative strategy for a 7-inch Android tablet for children.
• Oversaw corporate branding, user and market research, and vendor relationships related to marketing.
• Provided the design and creative direction to the marketing staff on the implementation of marketing campaigns and public relation outreach in partnership with external creative and PR agencies.
• Participated in collaborative meetings with major content providers including Disney and Penguin Random House.

• Hired, sourced, and managed software developers and designers.
• Consulted on full-service corporate branding projects and software products including design and development of custom web applications, interactive tools, and sales and marketing materials.
• Formulated multiple medical domain products to enable users to communicate their family medical history with their medical provider to expand genetic testing for clinical ascertainment.

• Managed the marketing and creative direction for this publicly traded organization.
• Led a staff of designers on the design and development of campaigns in collaboration with external agencies.
• Managed software developers and designers on the development of B2B and B2C websites for flagship clients.

• Developed online, print, and radio marketing campaigns.

Ba, Business Management

Ba, Graphic Design & Fine Arts