Sarah Medina Email & Phone Number

Taylor, Tx, Us

- Assist emerging and established brands with branding and positioning, creative direction, and marketing design- Design logos, brand packages, and print & digital marketing; Produce easy-to-use templates for client use

- Collaborated on brand identity and marketing strategy for new hospitality concepts - Oversaw marketing creative, menus, merch, and signage design for all concepts in our portfolio of restaurants, music venues, and outdoor markets - Managed creative projects; provided art direction for freelancers and team members- Researched, sourced, and ordered uniforms, merchandise, print collateral, signage, and promotional items while adhering to each concept’s budget

- Collaborated on brand identity and marketing strategy for new hospitality concepts - Designed signage, menus, uniforms, merchandise, print ads, digital marketing, and more for all concepts in portfolio- Led development of Potluck Hospitality branding- Researched, sourced, and ordered uniforms, merchandise, print collateral, signage, and promotional items while adhering to each concept’s budget

- Designed localized logos and digital creative for international clients across multiple streaming platforms - Maintained efficiency and high level of accuracy in a fast-paced, production-focused environment - Created customizable templates and led trainings for a team of designers- Reviewed other designers’ work for accuracy and consistency and provided art direction

Austin, Texas Area

Marketing designer for C3 Presents, producer of large-scale music and food & wine events throughout the world.- Designed all social posts, digital marketing, and traditional media for national festivals – including Lollapalooza (Chicago, IL), Sea.Hear.Now (Asbury Park, NJ), Voodoo Music + Arts Experience (New Orleans, LA), Innings Festival (Tempe, AZ), and Music City Food + Wine (Nashville, TN) - Provided art direction and support for international Lollapalooza brands (Lolla Argentina, Lolla Berlin, Lolla Brazil, Lolla Chile, Lolla Paris, and Lolla Stockholm) - Maintained brand consistency for five festivals throughout year-round sales cycle, from on-sale advertising and promotions to on-site collateral - Managed projects, deadlines, and deliverables for teammates, internal clients, partners, and sponsors - Interviewed, hired & managed design interns; interviewed and hired and temporary designers

Austin, Texas

Lead designer for Kasasa, an award-winning financial technology and marketing services company that provides branded retail banking products and services to community financial institutions.- Concepted & executed print collateral, email marketing, direct mail, and trade show pieces for B2B marketing- Reviewed creative produced by designers and copywriters for adherence to brand standards; provided guidance & art direction

Austin, Texas Area

B2C designer for Kasasa, a national brand of free, reward checking accounts offered only at community financial institutions.- Led design from concept to execution for 2015 multi-channel campaign - Concepted and executed print collateral, signage & OOH advertising, social media elements, web banners, and microsites - Built 300+ customizable templates and trained a team of designers how to use them - Managed and mentored design interns

Austin, Texas Area

Support B2C designer for Kasasa, a national brand of free, reward checking accounts offered only at community financial institutions.- Led design for award-winning national promotions - Concepted and executed print collateral, signage & OOH advertising, social media elements, web banners, and microsites for the Kasasa brand- Customized templates for our client base of 300 community financial institutions - Produced one-off creative for custom requests from individual financial institutions —ranging from car wraps to landing pages

Austin, Texas

- Designed websites for professors and departments at UT Austin- Created illustrations in a variety of styles for websites and textbooks- Trained other designers on illustration and photo editing techniques