Digital Marketing
Sleman, Daerah Istimewa Yogyakarta, Indonesia
-Created a content plan for a brand to increase content reach, resulting in a 11.4% increase in Instagram reach by analyzing the brand, audience, and competitors to determine appropriate content pillars using Google Sheet and Canva.-Created content for a brand for 1 month to increase engagement and awareness, resulting in a 62.6% rise in Instagram profile visits using Canva to design attractive and consistent content.-Created ads on Meta to optimize the campaign, starting from creative development to audience analysis, resulting in 14 message conversations initiated at a cost of Rp 32,204/message over one month, utilizing Meta's ad manager and analytics tools.-Created ads on Google Search Network to generate high traffic and link clicks, achieving a CTR of 7.14% within one day through keyword optimization.