I simplify matters. Create brand, product & and business solutions. I provide directional leadership and disruptive digital strategy consulting to businesses who want to bring around a complete paradigm shift, with a focused commercial goal, growth and innovation, cricket enthusiast, an avid reader and passionately building lasting connections.Design thinking to solve real business problems. It is infused with every element with all my solutions. At my core I am a UX strategist who believes that highly effective digital strategy requires insight into the intersection of design, business, technology and the user. My strengths encompass bringing success to business achieved by defining vision, crafting compelling stories and designing seamless human-centered experiences across complex ecosystems. I enjoy interfacing with clients (Enterprise companies, start-ups and non-profits), internal executives and product teams to bring innovative ideas to life. I also thrive on building multidisciplinary teams, manoeuvring through project and political challenges, and most importantly, envisioning experiences that delight users. I fundamentally believe that design can improve people's lives, transform companies and change culture.VerticalsEnterprise, retail, hospitality, payments, finance, healthcare, education, publishing, manufacturingSpecialtiesInnovation consulting, leadership + management, process automation, UX strategy, experience design, service design, design thinking, visual design, interaction design, user research, prototyping, branding, storytelling, machine intelligence, convergent design across digital, physical and human touchpoints, mentoring, client pitches, client relations and more.