Srideep Sen Email & Phone Number

Mumbai, Maharashtra, India

I'm the Founder of Srideep Sen Digital Marketing LLP. We specialise in D2C, B2B marketing, ROI Campaign Management, Drive Marketing Communication etc., which is affordable and valuable for all business formats, using creativity and market intelligence.We partner with clients to drive better business outcomes with best in class marketing strategies both for short and long term, while hand holding them throughout the process.We specialise in:Brand Management.Marketing & Corporate Communication.Content Marketing.Performance Marketing.B2B Marketing.Digital & Social Media Marketing.Logistics Marketing.

Mumbai Area, India

At DTDC, I was responsible for PAN India marketing, communication and PR initiatives. My primary focus was to remarket to existing customers. It was my responsibility to recreate a brand identity of DTDC amongst partners, customers and stakeholders by indulging in relevant communication design strategies. I planted the seed for the Brand Campaign of DTDC. I utilised all channels i.e. Television, Print, Digital, OOH, Cinemas and also utilised Saurav Ganguly (the brand ambassador) to the fullest in order to create a rub off for the brand DTDC. I played a key role in promoting the Brand’s corporate film as well. Interestingly, the film won “Best Corporate Film Encompassing Vision, History, Value & Spirit of Excellence '' – at the “International Management Film Festival”. During my tenure as a brand head, DTDC became one of Bengaluru’s ‘Hot 50 Brands’ for two consecutive years. I was instrumental in managing the association of sponsorships with the IPL teams - Kings XI Punjab & Delhi Daredevils, for consecutive years, during my tenure. I along with my team came up with engaging content for both online & offline platforms. One of my important accomplishments at DTDC were to reduce the TAT by 50% for service level queries by implementing an SOP for all service level queries by creating DTDC’s official Facebook Page as the one and only sounding board for the customers, which reduced noise and redundancy, eventually expediting the service level queries to get resolved at real time basis. Finally, I was instrumental in creating and amplifying the thought leadership of the top management at DTDC by leveraging PR and media relations. I managed to get exclusive media coverages, authored articles and profile stories for the top management at DTDC, in the form of news articles, TV interviews, panel discussions etc., across media channels like ET Now, Economic Times, Times of India, Business World, Business Today, The Telegraph and many more.

Mumbai Area, India

At “VIBGYOR High” I managed 4 company websites and over 45 microsites in terms of functionality and content. I accelerated the Digital Marketing endeavours of VIBGYOR and set up their SEM, SEO and Social Media teams. The social media efforts initiated by me resulted in an increase of 120% in the Online Community for all the schools put together. I was also the brains behind programs like “Selfie with My Champ” across “VIBGYOR High” schools, which created a huge rub off for the brand “VIBGYOR High” as it only enhanced the child and parent bonding.

Mumbai Area, India

As the Marketing Manager representing HostGator India, I formed alliances with firms like Getit Bazaar, Indiacom etc. which led to an acquisition of multiple SMB customers across India. I also led the ground activation team for a “Feet on the Street” activity covering entire Mumbai for 3 months in association with Google India & National Internet Exchange of India (NIXI) reaching out to more than 10K SMBs and generating 3K leads. I along with my team organised events in order to network with the prospective Resellers and Affiliates who runs the web hosting and website making businesses in the country. For the first time I ran SEM campaigns for the Brand HostGator in India leading to huge reduction of CPA in a span of 3 months. Finally, I organised seminars in partnership with Getit Info media and Indiacom in order to increase the base of SMB customers who want to have an online presence for their respective businesses. I hired team of executives to manage social media handles for the brand “HostGator” in India which created notable impact in short term.

Mumbai Area, India

As the Brand Promotion Manager, I was responsible for media planning, brand promotions and advertising and was handling a promotional budget of more than 12 crores annually for India. I launched “Live In” sportswear range of products across India and did some major promotions in the US Open 2011 event on television and also was instrumental in sponsoring an Indian Premiere League franchisee Sun Risers Hyderabad, for the “Live In” brand. My marketing strategies for the brand resulted in a 14% increase in tertiary sales for the brand in two years.I also unveiled 5 new brands and embarked upon a rebranding campaign. I was the brains behind the “Live In” - Web Store right from its conception to its going live. I forayed the brand into the online space using relevant SEO , SEM and display campaigns (across Google, Yahoo India and Rediff networks). As social media was just catching up with the advertisers, I was instrumental in running social media campaigns on Facebook for lead generation and promotion. As my creativity excelled, I initiated a B2B loyalty program named “Club Live In – Dealer’s”, across India. I was the project head and the key initiator for managing 58 Reliance Trends stores in a ‘Shop-N-Shop’ format for “Live In” range of products spanned across 14 states in India.

Kolkata Area, India

My career took off at ABP Pvt Ltd. Over here, I worked as the Assistant Manager of Advertising, Marketing and Circulation. I used Reader Engagement Programs to generate revenue from Corporate Clients in East India. I introduced the Institution-based subscription model which led to a 117% growth for the Rest of East region business. I was a part of the team that launched Fortune Magazine in India. During my tenure, the advertisement revenue grew more than 50% in the Rest of East Region for vernacular magazine in the year 2007-08. I successfully instigated College Connect Activations in order to increase the circulation numbers and advertising revenues. I also formulated the sales process for the subscription of Anandamela magazine across 80 schools in the city of Kolkata. In order to achieve this, I partnered with a leading FMCG brand. I used unconventional outlets in order to develop alternate circulation channels. I tied-up with OMFED (state owned Dairy Products) stalls in Bhubaneswar which generated a 13% growth in circulation numbers. I also mobilised the corporate circulation sales business of magazines in eastern part of India.

Kolkata & Mumbai

I continued to work as Area Sales Manager for the Euro brand, as Euro Fashion Inners International Pvt Ltd, was formed as a subsidiary of Rupa & Company Ltd. Here, I was responsible for a business of 7.5 crores in the states of Maharashtra, Madhya Pradesh & Chhattisgarh and a business of 3 crores in West Bengal, Bihar and Jharkhand for the “Euro” range of products. In my tenure at Euro Fashion Inners International Pvt Ltd, I increased the market share by 30% in the state of Jharkhand. I also expanded the distributor network in Maharashtra, Madhya Pradesh and Jharkhand from a total of 9 to 17.

Kolkata

Being the Area Sales Manager, I increased the market share of the EURO brand of products by 15% in West Bengal in FY 2004-05. I also garnered a business of 9 crores for the company in the same financial year. I indulged in network correction in the states of West Bengal and Jharkhand to increase penetration and trade hygiene. I played a major role in penetrating to modern trade with Future Group incorporating stores like Pantaloons and Big Bazaar for the sale of Euro products. I also initiated and played a major role in launching new products for the brand.

Jamshedpur, Jharkhand

As a Sales Officer, I went above and beyond my call of duty to achieve way more than the sales target. I increased the market share of the company by an average of 10% (from 17 to 27) across all retail stores in Jharkhand. I was responsible for establishing twelve new retail stores traversing the cities of Ranchi, Dhanbad and Jamshedpur. I also introduced Club Timex in 7 retail outlets of Jharkhand. Lastly and most importantly, I mobilised a lot of customers by improving the post sales customer service.

Mba, Marketing

Education record