•Designed, developed, and maintained 20+ interactive Tableau dashboards for senior leadership, allowing them to track key business metrics (KPIs) related to financial performance, customer retention, and operational efficiency.•Created customized, real-time Power BI reports for the marketing team, enabling the tracking of campaign performance, lead generation, and ROI analysis—integrated data from different data sources SQL, SharePoint List, Azure SQL Database, and internal systems for reporting.•Worked closely with finance and operations teams to gather requirements, define key metrics, and ensure that all visualizations addressed the unique needs of each department.•Utilized DAX to create advanced calculations, such as rolling averages and custom time-intelligence functions, for dynamic trend analysis in Power BI reports.•Set up automated data refresh schedules in Power BI, ensuring that the dashboards provided real-time insights, reducing the need for manual report updates.•Conducted data validation checks in Tableau and Power BI, ensuring the accuracy and consistency of reports and troubleshooting issues when discrepancies were found.•Integrated Power BI with Azure SQL Database and Tableau with AWS data sources, enabling seamless cloud-based data connections for real-time reporting and analytics.•Created a self-service BI portal using Power BI Service, enabling non-technical users to generate reports and perform data exploration without technical support.•Configured row-level security (RLS) in Power BI reports to ensure that users could only access data relevant to their departments or roles, enhancing data security.•Developed clear, impactful visualizations that effectively communicated data trends and business insights to non-technical stakeholders, simplifying complex data into actionable business decisions.•Implemented Power Automate workflows to automate data refresh processes for Power BI and Tableau dashboards.

* Designed and deployed interactive dashboards and reports using Power BI Desktop and Power BI Service, significantly improving data visibility and reporting efficiency for various departments. * Proficiently executed SQL queries and interacted with MySQL databases to ensure accurate and reliable data reporting. * Power View and Power Map presented data in interactive, user-friendly formats, improving data engagement and understanding. * Implemented advanced data transformation processes using Power Query, streamlining ETL workflows and ensuring accurate and clean data for analysis. * I have configured and managed data gateways to ensure seamless connectivity between on-premises data sources and Power BI. * Implemented row-level security to restrict data access based on user roles, ensuring compliance with data privacy regulations and protecting sensitive information. * Developed and managed automated workflows with Power Automate, integrating various data sources and streamlining report refreshes and notifications. This automation reduced manual effort and improved the efficiency of data operations. * Developed a comprehensive sales performance dashboard that consolidated data from multiple sources, providing real-time insights into sales metrics, trends, and forecasts. * Created a customer service analytics report that tracked key performance indicators (KPIs), including customer satisfaction and service response times, leading to a 15% improvement in customer service efficiency. * Imported data using Azure Data Link (ADL) to SQL Server in Power BI to generate reports. * Involved in creating DAX, and Tabular models using SQL Analysis Services (SSAS). Used different types of visualization (Stacked bar Chart, Clustered bar Chart, Scatter Chart, Pie Chart, Donut Chart, Line & Clustered Column Chart, Map, Slicer, etc.) in Power BI according to the requirements.