Sridhar Mudaliar Email & Phone Number

Virginia, United States

Cumming, Georgia, United States

• Client: Cricket SocialLocation: Cumming, GA (Remote)
• Connected to AWS RDS data source; Performed data transformation using MS Excel, and SQL Server
• Developed a regression model in Python using logistic regression for lending loan to 10,000 customers
• Performed segmentation analysis, SQL text handing, NLTK and fuzzy matching to find redundant data
• Built interactive executive dashboards for customer profiling and location analysis on geographical data using Tableau, Power BI & Python visualization libraries like matplotlib, ggplot2, seaborn, and folium
• Forecasted KPIs to offer business insights to leadership for a social platform company business need

Mclean, Virginia, United States

• Client: Capital OneDescription: The primary goal of the team was to create multiple campaigns depending on the business intent for the one of the Line of Business in CARD. As part of this team our role also included.
• Worked in the Credit line increase program to create and release multiple campaigns.
• Created Tableau reports of the Transaction records to monitor the Over-limit transactions of the customers who were delinquent.
• Performed cleaning and processing for the data received from external sources like Credit Bureaus to store them in production.
• Created multiple dashboards for Final guard rail checks as well as checks before fulfillment of any offers or services.
• Worked on POC’s to check/create alternate data sources for these campaigns to reduce the runtime of the campaigns.

Cumming, Georgia, United States

• Client: Capital One
• Created a new Balance Transfer offers campaign using Pyspark and AWS for customers of Capital One since they were out of market for the past 2 years.
• The Balance transfer offers created more than $3M in revenue in the first three month of the pilot release.
• Performed data analysis of customers to create various segments depending upon different key performance indicators.
• Created various models for internal risk assessment used in our Line of business.
• Generated multiple tableau reports for the models/campaigns running in production to check for any discrepancies and checking the guardrails.

Cumming, Georgia, United States

Richardson, TX

• Created S3 buckets in AWS environment to upload sales data from various client data sources
• Pulled the data from S3 to Jupyter notebook (Python) for data preparation
• Performed exploratory data analysis (EDA) on the dataset and applied data mining techniques
• Created interactive visualizations were created using Tableau illustrating various market trends, seasonality and customer behavior
• Performed segmentation analysis on both Customers using RFM (Recency, Frequency and Monetary) analysis and products using ABC analysis
• Presented various marketing insights and suggested solutions to Intuilize for different clusters.

Mumbai Area, India

• Created interactive dashboards to find insights by blending data from various data sources like SQL server, Excel, etc.
• Performed rigorous data analysis to assess credit risk (delinquency, roll rates, utilization, statement balance, avg credit limit, open to buy %) of existing and prospective customers to foretell customer behavior in.
• Analyzed real-time financial performance of a new credit product by benchmarking against the existing internal products and suggested marketing initiatives which led to a 20% increase in acquisition of new accounts
• Automated and streamlined the process of manual extraction of logs reducing the report creation time by 70%
• Generated credit risk ratios to understand the financial standing of a new credit product and evaluated risk management strategies that improved account level profitability by 8bps
• Performed identification, verification and rectification of 1500 bank transactions daily using SQL and Hive

Master Of Science (M.S.), Business Analytics

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering