Lead Media Buyer - Programmatic Advertising
Chennai, Tamil Nadu, India
Advertising sales leader with a focus on driving revenue from data driven programmatic advertising across all inventory sources including display, social, mobile, and video. Background in both inside and outside sales - with a focus on driving revenue from Fortune advertisers and emerging Mid-Market advertisers. Specialist in Programmatic Advertising, Connected TV, OTT, Branding, Acquisition, Retargeting, Performance Advertising, Display Advertising, Social, Mobile, Video. Manage and develop client relationships through -- presales support, on-boarding, ongoing account management activities. Optimize every single ad campaign (CPI, CPA, CPC, CPL, CPM...) and support a variety of Ad Units (native Ads, video, in-stream video, banner by provide quality traffic. Developed and implemented successful strategic marketing plans to incentivise partners to ensure continued growth in traffic, conversion and ultimately revenue.