Sridhar Ravindran Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Dubai

• Suggest tech solutions to client based on their KPIs and needs.• Collaborate with multiple teams within the organization to make sure the client’s end KPIs are met.• Provide feedback to the clients on their tagging strategy and make sure the complete auditing is done to ensure zero data leakage.• Come up with new ideas and targeting strategies for campaign improvements.• Work on DMP (Adobe Audience Manager) to create the traits/segments, push to multiple platforms, monitor the performance and share feedback.• Good knowledge in Adobe Analytics on creating analytics dashboard to monitor the performance of multiple sources.• Create roadmap for any tech solutions tried by client and act as a first point of contact for both client and tech partners to ensure smooth integration.• Provide detailed insights to clients on specific campaigns and suggestions (both mid campaign & post campaign) to improve the performance.• Replace excel reports using DataStudio dashboards to provide great visual representation of data.• Weekly and Monthly meetings/calls with global team/clients to discuss the progress of different projects.• Helping in analyzing and distributing the budget between channels referring to historical data.• Analyze different data sets tracked by online activities for a performance based client and provide insights on the same. Clients Handled: HSBC, Arla Foods, Marico, NFPC-Lacnor, Meraas, Unilever, VW and Audi, Vileda.

Dubai, United Arab Emirates

Malaysia

• Platforms handled – DBM, AOL Video, The TradeDesk (TTD), Facebook through 4C(FMP)• Being the first member of AOD, launched the Trading desk successfully in Malaysia and on boarded new clients to the Programmatic space. Serviced the clients of many agencies including Starcom, MediaVest, Optimedia, etc.• Being a part of weekly, monthly WIPs with the client to discuss the performance and manage their expectations.• Actively involved in client pitch preparation and fit programmatic campaigns into the plan.• First point of contact to clients for any technical questions.• Managed a AOD team of 4 people to ensure the Implementation & Execution have been taken care and the campaigns are lived on time.• Handling bid management, trafficking and optimization processes to ensure the client goals are achieved.• Lead generation campaigns were handled for the Travel, Insurance and Pharma related client with the best CPLs & CPAs across multiple platforms.• Work with clients on proposals for each campaign that run under AOD and share the estimated KPIs.• Work with partners and planners to ensure the campaign objective is met by utilizing different mediums and channels.• Detailed analysis and reviews will be done for each client frequently to show them the trends and improvements.• Work closely with the billing team on spends for each month and prepare a forecast for the Product.• Help in sharing the data analysis and strategic ideas while working on client pitches. • Involved in meeting with PMP partners and Data Partners to identify the potential client to utilize them.• Educating clients on the Programmatic landscape and explain the differences between the traditional Vs Programmatic buying.• Lead of Technology And Activation Group (TAAG), where all the ad server related support will be provided. Involved in training people on DCM and Sizmek Ad servers.• Good knowledge in attribution modelling.• Audit the client webpages to ensure the tags are in place.

Hyderabad Area, India

• Troubleshoot and resolve complex DoubleClick for Advertisers (DFA) issues directly for our highest revenue-generating advertiser and agency clients.- Trafficking issues like Inpage, Mobile, Video and creating placements, Creative’s, Ads, 1x1 Tracker (Both Click & Impression)- Creative issues (Flash, Standard and Iframe/Javascript tag) and Richmedia.- Discrepancy issues (Impression, Click and Conversion)- Remarketing, Audience segmentation & Floodlight issues- Pulling different reports and solving report issues to DFA /DCMClients.- QA'ing the Advertiser, Campaign, Creative’s, Ads, Floodlight.- Resolving Floodlight implementation issues & Floodlight Reporting issue, using various tools to check the Floodlight tag, Default and Publisher tag implementation in DCM.• Provide guidance and consultative technical expertise to front line General Support and DFA Service Relationship Managers (SRMs) and Technical account manager (TAM).• Partner with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for your clients.• Good knowledge about DBM and worked in resolving both DCM and DBM related issues including discrepancies.• Define technical requirements and specifications for custom solution development for new and existing DBM clients.• Work closely with Sales, Technical & Engineering teams and help customers to setup the Campaigns and help them grow their business.• Make sure the campaigns are running per the targeting set.• Help clients in Creative approval process and convey the reasons to the client about creative disapproval.• Troubleshoot the creatives if there are any creative sync issue between DBM and DCM.

- Trafficking and managing online advertising campaigns.-Upload and test banner ads, video ads, Mobile ads, Facebook ads & third-party tags to ensured that they meet specification and policy requirements.-Strong familiarly with DART preferred and industry standard knowledge of third party ad serving programs, including behavioural targeting, Retargeting, Contextual, Content Targeting, Predictive Targeting Etc., and rich media vendors (Eye blaster, Point roll, etc.), DART (DoubleClick DFA / DFP), Flash, Mediaplex, Eye blaster, Atlas.-Knowledge for the creation of AdX (Adwords Google)& RMX (Right Media) Campaigns.-Analyze&provide campaign reporting and screenshots and good reporting skill.-Knowledge of migration of accounts & bulk uploads etc.,-Trafficking Video, Mobile & Facebook Campaigns.-Trouble Shoot the Campaigns (Optimization) in order to deliver.-QA'ing Trafficking, Screen Shots, Campaigns, Reporting etc.,-Have knowledge of salesforce CRM.-Have good knowledge in basic metrics of digital advertising field like Impressions, Clicks, CPC, CPA, and CTR and how they are tracked.