As an Engineering Graduate with passion of creativity and IT, it was necessary for me to be proficient as a designer and I did diploma in Multimedia. With over 13 years of Experience I considered as an expert in design and development of database-driven web based applications, websites, usability/human factors, UI design, and SEO (Search Engine Optimization).As a UI Designer I synthesize the needs and goals of Products, Users, Product Managers, Marketing and Sales People, User Researchers, Writers, Localizers, Developers and Testers to ensure the best possible experience. Specialize in Dynamic, Database Driven Websites and Application Information Architecture, Interaction Design and Content Strategy.With a focus on meta-data utilization in search and navigation, Lead projects from concept to launch of complete redesigns, content migrations, new product and feature design, integration, implementation, user research and UAT testing. Manage small teams of permanent and contract user experience architects, usability specialists, copywriters, designers and vendors.