Srijan Sen Email & Phone Number

Bengaluru, Karnataka, India

In my current role, I spearhead Search Engine Optimization (SEO) initiatives and execute content strategies for an American big-4 investment bank to drive customer acquisition for credit card products. I leverage my project management expertise to deliver results-driven campaigns while seeking innovative ways to optimize the firm's digital marketing strategies. Key responsibilities include:• Developing and implementing SEO projects to enhance online visibility• Creating and… Show more In my current role, I spearhead Search Engine Optimization (SEO) initiatives and execute content strategies for an American big-4 investment bank to drive customer acquisition for credit card products. I leverage my project management expertise to deliver results-driven campaigns while seeking innovative ways to optimize the firm's digital marketing strategies. Key responsibilities include:• Developing and implementing SEO projects to enhance online visibility• Creating and executing multi-channel marketing campaigns for credit card products• Collaborating with stakeholders to align campaigns with strategic product positioning and pricing• Ensuring seamless customer experience throughout the acquisition journey• Managing project timelines and coordinating with cross-functional teams• Identifying process improvement opportunities to increase efficiency and effectiveness• Maintaining strict adherence to regulatory compliance in all marketing efforts Show less

Delhi, India

Responsible for all industry research, content curation & and development, and social media management for this German business consulting company. The firm is part of larger consulting conglomerates for whom I also handle social media and the development of marketing assets. • Boosted organic traffic by 600% within 2 months of joining• 25k organic impressions on LinkedIn• Developed content pipeline for German and English• Produced a variety of marketing collaterals•… Show more Responsible for all industry research, content curation & and development, and social media management for this German business consulting company. The firm is part of larger consulting conglomerates for whom I also handle social media and the development of marketing assets. • Boosted organic traffic by 600% within 2 months of joining• 25k organic impressions on LinkedIn• Developed content pipeline for German and English• Produced a variety of marketing collaterals• Developed three websites on WordPress for the firm• Aided Chinese and Thai alliance partners with content and creative needs.Oversaw research for RFPs, supporting/representing management during on-site conferences, and boosting the company’s digital presence. Responsible for blog content development, ensuring timely publication, and assembling case studies. Show less

Gurugram, Haryana, India

Edited and proofread written content for accuracy, grammar, spelling, punctuation, and style consistency. Ensured that every copy adhered to brand guidelines, tone of voice, and editorial standards. Frequently collaborated with in-house and freelance writers and subject matter experts to improve the clarity and effectiveness of the team’s output.• Edited 25k words daily• Developed editorial protocols for AI content• Optimized content for best SEO practices.Responsible… Show more Edited and proofread written content for accuracy, grammar, spelling, punctuation, and style consistency. Ensured that every copy adhered to brand guidelines, tone of voice, and editorial standards. Frequently collaborated with in-house and freelance writers and subject matter experts to improve the clarity and effectiveness of the team’s output.• Edited 25k words daily• Developed editorial protocols for AI content• Optimized content for best SEO practices.Responsible for in-depth research to enhance accuracy and fact-check information when necessary. Identifying any rectifying inconsistencies, errors, or gaps in content, ensuring a seamless reading experience. Maintained an organized database for easy retrieval and tracking of key assets. Show less

Bengaluru, Karnataka, India

Worked with the Esports and Pop Culture verticals to ensure all published content met organizational standards and contained verified information.• Edited 20k words daily• Ensured editorial quality control for each content piece• Provided meaningful feedback to writers and managers to improve content• Responsible for parsing through audience comments and replying to grievances• Ensured best SEO practices for all published articles.

New York, New York

Account management for various biomedical companies. Project managed a medical start-up.•Consulted with brands on campaign launch strategies•Direct audience engagement, network with KOLS, and develop marketing strategies for new products. •Collaborated on writing white papers, blogs, and producing multi-media content. •Assisted with business development activities like creating sales presentation decks, media landscape research, building brand awareness, and generating… Show more Account management for various biomedical companies. Project managed a medical start-up.•Consulted with brands on campaign launch strategies•Direct audience engagement, network with KOLS, and develop marketing strategies for new products. •Collaborated on writing white papers, blogs, and producing multi-media content. •Assisted with business development activities like creating sales presentation decks, media landscape research, building brand awareness, and generating competitive intelligence reports. •Organized medical conferences for clients•Co-managed the company’s internship program. Show less

Greater New York City Area

Assisted the firm with building a community of content about journalism, public officials, and public relations firms. Additionally, verified existing information in the database using primary and secondary sources, write analytical pieces on industry changes, and provide insight into published content.

Greater Milwaukee Area

Taught classes in advertising and gender portrayal in media to incoming class of freshman students. I also assisted professors with grading and meeting students during office hours.

Milwaukee, Wi

I covered local news, politics, and write feature articles on local businesses for this weekly publishing newspaper. The Courier is the oldest publishing community newspaper in Milwaukee.

Greater Milwaukee Area

I covered campus events, local news, and wrote opinion editorials for this student-run digital newspaper at the University of Wisconsin-Milwaukee.

Milwaukee, Wi

I started as a production assistant and eventually spearheaded this campus broadcast club. Student journalists organized a talk-show-like format to discuss issues of diversity in the media. I was responsible for writing the script, scheduling guests, and overseeing the entire production process.

Greater Milwaukee Area

A brief internship where I covered local news and tracked campaign finance records for city alderman. I was also occasionally writing feature stories on local businesses and filed FOI requests.

Master Of Arts (M.A.), Mass Communication/Media Studies

Researched topics in public perception of political institutions as shaped by mass media. My thesis was on the changes in types of news.

Bachelors Of Arts, Journalism

Activities and Societies: UWM Post, Minority Media Organization, and Media Milwaukee. Majored in traditional journalism.