Working directly with premium publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. Working with different SSPs and Ad network partners from US and Europe region. To route direct traffic to PMP.Effective publishers account monetization by recommending the best bid price and providing end to end support.Analyzing the quality traffic of different Publishers in detail by using Moat and Adloox reports.Publisher cleanup and Zero fill analysis in every defined time interval.Monitoring the campaign's reports and analyze it for providing more inventory (if required).Help in the planning and delivery of campaigns for clients by working closely with the publisher development and trafficking team.Setting up new deals in the platform for different DSPs, also monitoring and optimizing those setups to improve their performance to reach the goals.Ensure trafficking and set-up of all digital display through multiple RTB platforms as a waterfall model.Fixing malicious creatives which are being flagged by multiple RTB platforms.Work with other team members to efficiently maintain and premium partner buying strategies.Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices.Evaluate configuration and performance of programmatic yield stack across all partners, platforms and selling tactics.Create, test, traffic ad campaigns.Troubleshoot targeting issues, inventory constraints, resolve any traffic issues and reconcile discrepancies.