Srikanth Achar Email & Phone Number

Hyderabad

P&L Head for the new upcoming Dermatology Business. Driving the Portfolio strategy, Building Commercial team, Go to Market and Launch Planning.

Chennai Area, India

• Driving Business projects involving Brand/Business Acquisitions (Permite/Perlice/Clinmiskin)• Institutionalizing Good marketing & Sales management Processes. • Building key marketing competencies and support Brand building initiatives • Identify the process Gaps and build projects to address the gaps. (Core Customer alignment among divisions/ Managing the selection of management Trainees and Summer Interns)• Driving the annual Business Planning including Annual Budgeting and incentive planning across the divisions• Guide Marketing teams regarding New product launch processes (Institutionalize Good New Product Launch practices right from ideation to Launch)• Act as an internal consultant for COO and assist him in preparing for Board Meetings and external/Internal stake holder discussions• Conduct workshops with External agencies for addressing the identified performance gaps and realign the portfolios/ Sales Organizations etc

Bengaluru Area, India

• Responsible for the P&L for the domestic division Lifecare.• Lead a team of 150+ sales professionals , 3 member Marketing team led by a GPM, Sales Admin &Distribution Teams• Responsible for building a competent team and guiding them to achieve the buisness objective • Build competencies in Brand building / Strategic Marketing • Design a Strategic plan for future growth of the division • Identify and nurture Talent and build the bench strength for future roles.

Begaluru

Responsible for BD and Marketing activities for New Business with a team of 20+ BD & Marketing Professionals across 5 cities &13 centers. Designed KPIs & Metrics and linked the same to performance incentives for driving the BD performnace. Designed new Business models for strengthening the relationshsips and drive new patient acquisitions & Patient retention. Designed & driven Nephrology Engagement Strategy and identified and developed key leads in major cities. Improved new patient referrals managed to retain existing patients with innovative startegies. Increased the monthly Dialysis counts as per the plan.

Hyderabad

Marketing head for a protfolio of Gastroenetrology & Orthopedic Therapy areas with annual Turn over of 130+ Crores with a team of 5 competent marketing professionals.Built marketing talent in the division. Launched Hepatology (Entaliv) and guided the Task force.Successful new launches include Entaliv, Sibofix & Razo-L.

Hyderabad Area, India

Responsible for 60+ Crores of Busienss with a Sales team of 100 across North Zone+East Zone & South Zone (AP). Responsible for driving Big brands like Atocor,Stamlobeta, Recide,Reclimet. Succesfully driven the business objectives and strengthened the key geographies.Built good Rxer base and Rx returns and strengthened the relationships with leading Physicians and Cardiologists in North & East Zones

Hyderabad Area, India

Championed Strategic Marketing for Branded Formulations (RoW including India). Contributed to the evolution of 5 year Strategic Road Maps & White papers for India & other key geographies (RoW). Managed portfolio mapping and marketing planning, identification of newer opportunities /Business models for existing & new geographies. Championed Good Marketing Management Practices to help build marketing process discipline and competencies across teams. Guided marketing teams in key geographies for Life cycle management of major brands & launch of new products. Managed the marketing function of Russia

Hyderabad Area, India

Lead a 6 member marketing team for Hypertension & CAD portfolios. Major brands in the portfolio included Stamlo, Stamlobeta, Atocor, Telsartan. Initiated & Strengthened innovative campaigns and PLC initiatives on key products. Built marketing discipline and process rigour in the team which has lead to better alignment with sales force and campaign outcomes. Supported the CRM initiatives of the Division for improving RoICV portfolio has grown by 36% with all major brands beating the market growth. Eligible team members were promoted to higher responsibilities. Has been recognized as a significant contributor, promoted to associate director and given a new role to contribute in Strategy & Global Marketing.

Bengaluru, Karnataka, India

Managed flagship brands-Imdur, Betaloc and improved mkt. Shares and ranks in respective segments. Prepared Launch plans for future launches (Crestor & Exanta). Support “Globalization project” to realign CV portfolio in line with Global Portfolio. Launch of Seloken XL was adjudged the best launch of year by IMS in 2003. Received Regional Marketing Director’s Award (Asia Pacific).

Bengaluru, Karnataka, India

Prepared the Business Plan & Launched Cardicare and managed the CV & Diabeto portfolio. Involved in the recruitment and training of field force.

Ahmedabad

Managed major CV Brands like Atorva, Losacar Amlodac and improved ranks in their respective segments. Launched Solotrate-SR. Responsible for field force activities, strategy implementation & Customer development for Maharashtra

Vadodara & Mumbai

Worked in Marketing Research Department. Developed analytical modules for strategic planning & effective implementation. Developed internal performance analysis modules to effectively monitor promotional activities and territorial development programs. Conducted Primary Research Projects for understanding the perception of targeted customer segments for key brands. Promoted the Neuro Psychiatry Range in the Rx markets of Kolhapur, Ratnagiri, Goa.

Master Of Science (M.Sc.), Analytical Chemistry, Distinction

Activities and Societies: Chairman of University Chemical Society

Education record

Healthcare Marketing Workshop with Dr. Ratan Jalan- (2013) Crucial Conversation Workshop- Dr.Reddy’s (2011) Work shop on Marketing.

Education record

Healthcare Marketing Workshop with Dr. Ratan Jalan- (2013)- L& D- Dr.Reddy's Crucial Conversation Workshop- L& D - Dr.Reddy’s (2011) Work.