Srikanth Raghunathan Email & Phone Number

Leveraging extensive Global Marketing & Sales experience to manage and grow the revenues of BPA, as a General Manager, partnering with niche Global Steel Manufacturers to meet Indian market steel requirements.Increased Net profit of the organization from INR 6 Lacs to INR 18 Lacs in a span of 4 Years. Acquired new clients to enhance business top line and bottom line profitability.• Constantly evaluating demand for Specialized Steel Products in India, and partnering with niche Global Steel Manufacturers• Managing the ‘order to delivery’ lifecycle for a smooth interaction between the manufacturer and client• Effectively defining and establishing business growth with team building, on-boarding, conceptualizing deliverables, entailing:• Formulating Long & Short-Term Strategies, Budgets, Expense Management, Resource Ramp-up & Capacity Planning as per Projections• Steering innovation & transformation, client engagement for ensuring maximum profitability & cost-efficiency• Successfully penetrated market by adding 3 major clients and partnered with new suppliers from Japan and South Korea.

• Enhanced revenue from USD 7 million in 2013 to USD 101 million over six years, securing a 37% market share in the B2B – IM division.• Increased revenue from USD 36 million in 2007 to USD 248 million in 2014 over eight years, capturing a 42% market share in the B2C – AV division.• Conducted market surveys and appointed new channel partners across the GCC region to boost additional sales revenue in the B2C AV division.• Established direct relationships with Power retailers, facilitating direct supply to enhance P&L in the AV – B2C division.• Personally selected by Samsung Korea to work at HQ for one year based on outstanding performance in revenue and market share in the GCC region (AV Div).• Successfully completed the task of working at HQ in Seoul to restructure and implement a successful sales strategy for the Levant region (Jordan, Lebanon, Syria, Iraq) in the AV Div.• Contributed to 48% of USD 101 million of Samsung's total B2B business in the enterprise space through effective PRM, driving monthly run-rate business.• Segmented channel partners into four distinct categories (Core, Retain, Invest, and Transactional) to aid the marketing team in investment decision-making processes.

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• Managed Middle East & Africa Territory, achieved sales target of USD 3 Million per month, and target of USD 42 Million aggregate bookings for 4 quarters in a row• Appointed distributors in untapped markets like Zambia, Madagascar, Eritrea and Mauritius• Received Appreciation Letters from MDs of Sanyo's Partners for implementing territory sales initiatives and from Sanyo Japan (HQ) for commendable performance in assigned division

Successfully achieved USD 1+ Million aggregate bookings for 9 quarters in a row, B2CMaintained trustworthy connections with the Ministries of Defense, Health & Education, and the Royal Guard of Oman while producing an annual revenue of USD 2.0 Million (B2B)Identified and developed new lines of business for company “Ostberg” of Sweden (Industrial Extract Fans) and Fedders (Air conditioners) of USAEstablished a single source vendor relationship with Petroleum Development of Oman for “Maico” Industrial Extract FansAchieved an annual sales revenue of USD $200,000 with a margin of above 45%, “Ostberg” of Sweden (Industrial Extract Fans)

Mumbai, Maharashtra, In

Roles Top revenue sales professional in Unitary Products – Window’s & Split Air-conditioners, Kerala 3.2 Cr Per annum (B2C) & (B2B) 80 Lac P/A

Pgdbm, Business Administration And Management, General

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, Commerce & Accounts