Sai Srikanth B. Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Business Analysis & Project Management● Define and analyze business requirements for digital marketing projects.● Develop and manage project plans, timelines, and budgets for digital marketing projects.● Collaborate with marketing teams to develop and implement data collection strategies using web analyticstools, marketing automation platforms, and social media analytics tools.● Clean, transform, and analyze marketing data from various sources to extract meaningful insights.● Define project scope, objectives, and deliverables, ensuring alignment with business goals.● Coordinate with internal and external stakeholders to gather project requirements and manage expectations.● Assign tasks to team members, monitor progress, and provide guidance and support● Oversee the development and implementation of digital marketing campaigns, including website development, email marketing, social media marketing, and search engine optimization (SEO)● Analyze data and identify trends to inform campaign optimization and decision-making● Prepare project reports and presentations to communicate project progress and findings to stakeholders.● Contribute to the development of digital marketing roadmaps and strategic plans● Manage and mitigate project risks and ensure timely resolution of issuesWeb Analytics & Reporting:● To design, develop, and implement Adobe/Google Analytics tagging plans for websites, mobile apps, and other digital properties● Configure and manage data collection rules, dimensions, and metrics to capture relevant user behavior & marketing campaign performance data.● Collaborate with cross-functional teams, including marketing, product, and engineering, to ensure seamless integration of Adobe/Google Analytics into the organization's digital ecosystem.● Troubleshoot data collection issues● Provide technical support for Adobe/Google Analytics users, address their queries, and conduct training sessions to enhance their understanding of the platform

Bengaluru Area, India

Data Insights & Collaboration:● Work closely with team and agencies to provide data insight into optimizing and coordinating online campaignstrategies where necessary.● Apply insights practically to solve business challenges, drive differentiation through the measurement● Providing analysis on campaign performance data, larger market trends in data and data relevant to audience behavior and channel performance.● Making recommendations in conjunction with the agencies & marketing teams.● Provide end-to-end measurement and traceability in order to simplify big data into meaningful, actionable insights, with the ultimate goal of maximizing the effectiveness of all digital engagements.Reporting & Dashboards:● Web and social analytics data collection, Competitive benchmarking and reporting.● Online reputation monitoring, optimization, data collection, and reporting.● Analyzing and synthesizing reports from multiple channels and stakeholders (including multiple agencypartners) to deliver a holistic view of online activity and campaign health and success.● Modifying and implementing analytics packages (Google Analytics, Adobe Analytics).● Provide reports & analysis on media (Facebook, Twitter, Instagram, YouTube, etc.)● Comprehensive reports on social and digital media performance using & professional reporting tools

Bengaluru Area, India

Managing Digital Marketing activities across the brand. Planning & Implementation of various digital activities. Lead generation through social media channels. Improving the UI of the brand. Working with a team & Digital Agencies. Identifying & Working with external influencers. Content Marketing planning & execution. Also working on the Paid search activities.● Digital B2B Marketing Automation● Social Media Listening & Optimization● UI/UX Design Optimization● Campaign management - Hubspot & Aritic● Content Marketing● Email Marketing – Constant Contact● Agency relations● Paid activities - AdWords & Social Media Marketing● Google Analytics & Sales Force

Bengaluru Area, India

Working with stakeholders on Digital Campaigns, digital marketing, social media, user experience and strategies to improve customer acquisition, conversion and leads. Working closely with Digital Agencies & Diamond teams, Managing the projects to ensure the timely deliverables.● Working knowledge of IBM Unica Marketing Suite 7.5 & 9.1● Creating Email Automation & New Tactic codes● Reporting with IBM Unica & Sunrise Cognos 10.1 Dashboards● Working on IBM Marketing Suite for new Campaigns & Flowcharts● Tools/Database used: UNICA Campaign v7.2 and v8.6, DB2 SQL, MS Access● Development of Automated and Adhoc campaigns ● Worked on many Digital Marketing & Strategies● 120% Growth in Traffic - Cloud Market Competitive Analysis – SEO and Social MediaRewards & Recognitions● IBM Forward Thinker Award for Automating Social Metric Reports● IBM Manager Choice Award July 2013 & 2014● IBM Recognition for System Z & Pulse Event Analytics● IBM Recognition from VP Marketing for Cloud Landscape Competitor Analysis

Bangalore

Generate & automate operational dashboards that monitor current performance and provide insights about our eCommerce activities. Complete analyses as required and make recommendations that will help guide key decisions. Mediating with stakeholders to capture and interpret analysis requirements then educate stakeholders on outcomes of the analysis. Striving for accuracy in order to become a 'source of truth' for eCommerce reporting and be an evangelist of data democratization. Strategic direction and Client Management of the American Express website & other sites with a focus on engagement and customer experience. Collaborated closely with development and design teams to align user experience goals and roadmaps to continually launch new features and functionality

Mumbai Area, India

(Contractor with Shell Infotech India P LTD)Worked as customer experience analysis across Motorola Brand. Primary areas of focus include customer acquisition, CRM, website operations and enterprise content management.• Increased conversion rates from A/B testing.• Track and report paid media activates, affiliates and partners• Integrated website analytics, chat and CRM platforms giving full visibility into consumer behavior.• Worked on enterprise content management platform.

Visakhapatnam

Managed SEO Team, enhancements and roadmaps for product catalog, ratings & reviews, promotions and product recommendation platform for global ecommerce sites. • Increased cross sell revenue by 150% by integrating reciprocal urls.• Saved over a 1,000 hours each season for merchandising teams by enabling auto attribution and mass update capabilities to merchandise platform• Created product review feedback loop for product creation organization, delivering real-time customer insight.• Integrated Social Media to the back linking techniques.