Driving the Strategic Planning product to enhance the Communication plans through Integrated Marketing Communication model, across the three verticals of OOH, Experiential and Activation and Retail Branding/Ambience Media platforms.

Aligning and Enhancing the various Media assets of the Company to yield maximum revenues and ROI.

Designing and implementing relevant Communication and Connection strategy for Brands, so as to help achieve their Marketing objectives.Crafting Integrated Communication strategies and Plans to create Engagement and deliver relevant Brand experience.Powering the New Business development for the agency through demonstrating powerful Communication strategies and employing the Network's global Media applications tools to effectively show the Potential client/s the magic of our proprietary tools / applications.

Offering my 20 years of experience in Objective setting and Planning for Media-centric solutions to Marketing problems to small creative agencies/design shops and to clients who don't have an access to large Media agencies or Media houses. Designing bespoke Media Research studies, online and offline, which aids in finer understanding of consumer's media usage motivations and purchase intentions.

I was responsible for the Media product, Client delight and Financial and Business health of the Mumbai office. I lead a very passionate and dynamic team, which keeps pushing the servicing and product bar consistently. I reported into the Managing Director of Havas Media - India.

I handled the Strategic recommendations and their implementation for one of our largest client, Future Group. My team and me are responsible for tailoring Strategic Media intiatives based on Marketing data/intelligence and marrying that with relevant Media recommendations. It includes IMC approach and a complete solution surrounding the Consumer. We create dialouges and conversations to engage and excite the consumer.

In the first 2 years in SMG, i was responsible for 2 groups, who between them contributed to 60% of revenues to the Starcom Mumbai branch. I managed 2 Media Directors and 7other team members ranging from Managers to Planners. I was primarily responsible to drive Client delight and continue to maintain the servicing and product quality. Later on i took on a different role of heading the Research and Strategic Planning initiatives in StarWiz (which is an analytic and strategic wing of SMG). As a GM of StarWiz i was also responsible for ensuring that the Global Applications and Tools are used to the optimum for Indian Clients and collaborate with the Global Reserach team to roll out Tools and Applications in India.

I was responsible for heading the Media Business of Asian Paints, India's largest decorative paint company. Primarily responsible for the Product quality, Cost optimisations in Media, Manpower planning, Identifying Training needs and the Financial health of the business. Core KRA was to significantly manage and improve client delight

Was responsible for ultimate client delight and engagement. Some of the large clients included IndianOil, Cadbury Schweppes, Godrej Soaps and LIC. This included being primarily responsible in delivering Media Planning, Buying and Servicing Products to the client.

I handled one of the biggest advertiser from the agency, Raymond Ltd, I was responsible for delivering effective Plans, Buys and MIS reports for the client.Primarily responsible to establish Media Planning Dept for the agency.