Experienced CEO with a demonstrated history of working in the retail industry. Skilled in Food & Beverage, Retail, Strategic Planning, P&L Management, Forecasting, Operations. Developed new product portfolio with Grocery retailers and distributors in the East/West coast, large regional chains, independents, D2C experience. Experience with National distributors like KeHE, UNFI, DPI. Hired and managed broker partners. Category reviews across multiple buyer desks to promote and advance the Anthea’s branded products. Brand and Marketing Management: Launched several unique brands on private label, including four new Magnesium water brand, Vitamin infused natural/organic teas as an immunity boosters, healthy snacks and specialty food products, that exceeded performance metrics. Strong understanding of mainstream market entry like an Albertson's/Safeway, Aldi, Kroger, Lidl, Whole foods, Sprouts entry with a traditional and digital marketing, including tradeshow marketing, marketing materials development, and social media marketing. Spearheaded marketing and branding initiatives National/international.Developed a national growth strategy, including market assessment, prioritization, entry strategy, and execution plans.Work cohesively with other Leadership Team members, including Marketing, Merchandising, and Operations, to ensure company growth agenda to execute well.Experienced a channel strategy to differentiate company messages and tactics based on the specific situation of the prospective partners.