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Srinath Balakrishnan π Email & Phone Number
Group Product Manager - Interiors (Birla Opus)
at
GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)
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✓ Verified May 2026
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Profile completeness 86%
Current company
Role
Group Product Manager - Interiors (Birla Opus)
Location
Mumbai, Maharashtra, India
Company size
Who is Srinath Balakrishnan π? Overview
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Quick answer
Srinath Balakrishnan π is listed as Group Product Manager - Interiors (Birla Opus) at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP), a company with 489 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Srinath Balakrishnan π.
Srinath Balakrishnan π previously worked as Product Manager - Grasim Paints , Aditya Birla Group at Grasim Industries Limited ( Aditya Birla Group) and Deputy General Manager | Brand Strategy at Godrej Properties Limited. Srinath Balakrishnan π holds Pgdm, Marketing, Senior Core Committee Member Of Mecca from Goa Institute Of Management (Gim).
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Email format at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)
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GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)
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Profile bio
About Srinath Balakrishnan π
Srinath, a seasoned marketing professional with over 14 years of experience, is a highly ambitious and motivated individual dedicated to the art of brand management and marketing. His career has been marked by a relentless pursuit of excellence, consistently surpassing customer expectations and pioneering innovative marketing strategies.Notable Achievements:1. Srinath's tenure as Deputy General Manager of Marketing at Godrej Properties Limited saw the successful launch of Godrej Royale Woods, a project valued at ~INR 200 Cr. His strategic acumen earned them the Best Direct Sales Team - Performance Award from the Executive Chairman. In a pandemic-challenged market, they achieved an impressive lead-to-meeting ratio of 15%, far surpassing the Pan India average of 6%.2. During his role as Senior Brand Manager at McNroe Consumer Products, Srinath orchestrated the launch of the highly acclaimed "LEGEND" variant of WILDSTONE in August 2017. With meticulous planning and execution, they achieved the remarkable milestone of selling 1 million units within six months, significantly elevating the brand's market presence.3. At Cavinkare Pvt. Ltd., Srinath implemented strategic initiatives that yielded substantial results. He introduced an SKU @Rs.10, generating a remarkable incremental revenue of 10% within the initial six months. Additionally, their exclusive 1-liter pack for Modern Trade and E-commerce channels contributed an extra INR 10-20 lakh per month. They orchestrated large-scale pan India wet sampling activations, connecting with over 20 lakh consumers and strengthening brand awareness and preference.Core Expertise:Srinath excels in digital marketing, consumer insights, integrated marketing communication, brand positioning, and brand strategy. He possesses an in-depth understanding of consumer behavior and leverages market research to craft impactful marketing campaigns. With a solid foundation in project management and a sharp focus on media planning, crafts comprehensive go-to-market strategies that drive business growth and success.In the words of a renowned personality, "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." Srinath embodies this philosophy, being a dynamic marketing professional fueled by an unwavering passion for brand cultivation and nurturing, all substantiated by a distinguished history of delivering exceptional results.
Current workplace
Srinath Balakrishnan π's current company
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Grasim Industries Limited ( Aditya Birla Group)
Employees
489
AeroLeads page
11 roles
Srinath Balakrishnan π work experience
A career timeline built from the work history available for this profile.
Product Manager - Grasim Paints , Aditya Birla Group
CurrentManaging the P&L responsibility for a product category within the Exterior Segment.
Oct 2022 - Present
Deputy General Manager | Brand Strategy
Working in the Brand Strategy vertical of Godrej Properties and looking at its next phase of growth and implementation within the organisation
Jul 2021 - Dec 2022
Deputy General Manager Marketing
Business Marketing responsibilities for Bangalore and Ahmedabad markets
Jul 2019 - Jun 2021
Senior Brand Manager
Managing the complete product portfolio under the brand WILD STONE.Product categories include Deodorants, Perfumes, Talcum and Soap.
Jul 2017 - Jun 2019
Brand Manager
Brand Manager for the brand Fairever for around 2 years. Worked extensively on new product development for the brand. Also worked on the launch of Spinz sun tan removal cream under the brand Spinz.Currently working for ambient category under Cavin's brand which is growing at rapid pace with the contribution of its star product - Cavin's Milkshake. Excited.
Nov 2014 - Jun 2017
Area Sales Manager
- A Profit-centre, managing the overall sales & marketing creation & spend, and ensuring its execution locally.
- Ownership for scheme-creation and target setting - Modality preparation and its implementation at the ground-level.
- Responsible for recruitment, development, training and motivation of all field-personnel in the field-sales, projects and market development team.
- Planning and implementing field-level marketing campaigns for the dealers (and their families), and also the end-users.
- Direct ownership, for the branch, of FCC - the largest end-user scheme ever, envisioned in the history of Pidilite.
- Distributor and Depot handling and system/policy implementation at the various stockists and the depot.
May 2013 - Oct 2014
Management Trainee
Management Trainee in the Fevicol division of Pidilite Industries Limited.-Chennai1. Assisted the Branch Manager to effectively increase the productivity of sales force2. Did root cause analysis of certain competition selling dealers and by addressing the key problem converted them back to Pidilite exclusive dealers3.Worked as Territory Sales supervisor.
Jun 2012 - Apr 2013
Summer Intern
Summer project involving the study of Automotive care industry. Competitor analysis of strongest player in the industry and proposing a business model in order to make Motomax a market leader in the industry.
Apr 2011 - May 2011
Senior Project Executive-Marketing
Independent responsibility for existing clients - domestic and international.Qualified suppliers for supplying to projects.Effectively managed logistics via sea and air freight for international projects.Acquisition of Turnkey projects via successful techno-commercial negotiations with CXO level teams of Cement organizations
Aug 2009 - May 2010
Project Executive-Marketing
Project Executive-Prepared techno-commercial proposals - for domestic and international clients Responsible for proposing critical reviews on customer specifications and coordinating pre-bid engineering contractsInvolved in Cost preparation for various electrical sub systems Attended techno-commercial negotiationsResponsible for all procurement related.
Aug 2006 - Aug 2009
3 education records
Srinath Balakrishnan π education
Pgdm, Marketing, Senior Core Committee Member Of Mecca
Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering
Hsc, Science
Father Agnel
FAQ
Frequently asked questions about Srinath Balakrishnan π
Quick answers generated from the profile data available on this page.
What company does Srinath Balakrishnan π work for?
Srinath Balakrishnan π works for GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP).
What is Srinath Balakrishnan π's role at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)?
Srinath Balakrishnan π is listed as Group Product Manager - Interiors (Birla Opus) at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP).
Where is Srinath Balakrishnan π based?
Srinath Balakrishnan π is based in Mumbai, Maharashtra, India while working with GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP).
What companies has Srinath Balakrishnan π worked for?
Srinath Balakrishnan π has worked for Grasim Industries Limited ( Aditya Birla Group), Godrej Properties Limited, Mcnroe Consumer Products Pvt Ltd, Cavinkare Pvt Ltd., and Pidilite Industries.
How can I contact Srinath Balakrishnan π?
You can use AeroLeads to view verified contact signals for Srinath Balakrishnan π at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP), including work email, phone, and LinkedIn data when available.
What schools did Srinath Balakrishnan π attend?
Srinath Balakrishnan π holds Pgdm, Marketing, Senior Core Committee Member Of Mecca from Goa Institute Of Management (Gim).
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