Srinath Gaddam Email and Phone Number

• Collaborated with cross-functional teams to understand business goals and provided data-driven insights.• Played a pivotal role in the development and execution of acquisition campaigns. • Developed and maintained robust KPI dashboards, providing real-time insights into key business metrics and facilitating informed decision-making for executive leadership. • Mentored a team of two analysts, delivering consistent guidance, targeted training, and cultivating a collaborative work environment focused on continuous improvement and shared success. • Communicated findings in a clear and understandable manner to non-technical stakeholders.

• Integrated data from different platforms, ensuring data consistency and accuracy.• Employed SQL queries to retrieve relevant data from the database, facilitating the generation of comprehensive reports.• Utilized Power Query to clean and transform data within Excel.• Employed Python to execute an impromptu task involving the conversion of an image to text through Optical Character Recognition (OCR).• Leveraged Advanced Excel functions to analyze subscription data, trends, and customer behavior.• Managed Google Analytics to track user behavior on digital platforms and analyzed website data to understand customer engagement, conversion rates, and user experience.• Created dynamic and interactive dashboards using Google Data Studio for effective data visualization.• Produced consistent reports and conducted on-demand analyses to facilitate informed business decision-making.

• Data Analysis: Performed data cleaning on selection extraction from SIC (Super Image Competitor) websites to ensure data accuracy by analyzing and reporting root cause behind errors and worked with programmers to fix data quality errors.• Used Advanced Excel pivot tables and formulas to maintain a high level of data quality through rigorous analysis and audit.• Performed the extract, transform, and load (ETL) processing of data using Power Query• Tracked and maintained audit metrics in Quip.• Created a visual interface through Power BI to automate the category mapping of products, thereby reducing the categorization effort by 46% (from 8 hours to 4.3 hours per site)• Data Warehousing and extraction of data through SQL• Provided ad-hoc support to cross functional teams.• Implemented tactical and strategic controls to improve data quality.• Handled tickets and tasks, closing them within the defined SLAs.