Srinath Pathak Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

• Partnered with Technology, Product, and Sales teams to develop and implement a lead-generating WhatsApp chatbot, significantly optimizing lead capture and user engagement.• Directed over 25 local expos and 35+ dairy/farmer meetings, resulting in 110+ case disbursements and converting 150+ additional customers.• Trained more than 750 sales professionals on digital sourcing tools, including Chatbots and the SG Advance Salary App, improving sales efficiency.• Spearheaded branding efforts across 145 branches, boosting brand awareness and improving lead conversion quality, driving enhanced customer engagement.• Successfully launched the SG Advance Salary App, achieving over 20,000 downloads in the first week at a low acquisition cost of ₹11 per download.• Scaled the Farm Mechanization Channel across 125 branches through targeted marketing strategies, resulting in significant expansion of customer reach.• Managed an INR 11.5 Cr marketing budget, consistently delivering high-impact campaigns within budget.• Led a Women’s Day campaign, contributing 27% to customer acquisition.• Launched a Customer Loyalty Program, driving a 13% increase in upselling and cross-selling in the first month.

• Scheduling and implementing sessions for GD, Interview, & Extempore.• Facilitating sessions for 100+ students for their interview preparation.• Responsible for maintaining coordination & discipline among all students.

• Liaison b/w administration & aspirants, catering to the queries of all stakeholders.• Created a brand value and awareness about the institute among students.• Guided 150+ admitted students to complete the admission procedure.

• Head of Social Media and Industry team of Atithya – THM club.• Managed social media, collab with industry professionals for workshops.• Organised various National level events namely Paryatan and Traverse Le Monde.

Pune, Maharashtra, India

• Performed market analysis and learned about technologies related to the field of digital marketing.• Contributed and managed to create mock-ups, email campaigns, and social media content.• Monitored social media platforms for brand mentions or comments about a company's products.

Gurugram, Haryana, India

• Worked with management to share funnel conversion improvement ideas, feedback & present result.• Did International Marketing research from a media consumption perspective.• Recommended new marketing strategies & handled campaigns across print and online platforms.

• Managed social media calendar, brainstorm campaign ideas, and analyze the performances.• Liaising with other marketing activities and assisting with office administration.

India

• Worked closely with the Supply Team on supporting the Business Development Teams.• Day-to-day-day project management and tasks with the Category Management Teams.• Led the Sales & Marketing teams in improving the website Content.

• Drove different marketing research for their campaign, such as Primary & Secondary research.• Increased market penetration of the newly launched products & successfully met the sales target.• Became a Brand Associate & Received the Best Intern & Dedicated Intern Award and the LOR.

• Contributed towards the upliftment of slum comm. and helped in raising funds for NGO.• Arranged meals for the community of 100+ people and fed street animals for 22 consecutive months.

Master Of Business Administration - Mba, First Class

Activities and Societies: Training & Development Cell Admission Committee Athiya (T&HM) ClubIIM Sirmaur is the 19th Addition to the list.

Brand Management, Marketing, First Class

Engineering, Agriculture, First Class

It was established in 1910 by Dr. Sam Higginbottom as the "Allahabad Agricultural Institute" to improve the economic status of the rural.