Srinath is an enthusiastic optimist who believes that the world is a better place because of the contributions that entrepreneurs make through job creation Srinath is an engineer by profession and a management person through his journey in the corporate world spanning large global and Indian MNCs( Coca-Cola, PepsiCo) in FMCG, Consumer durables ( Whirlpool), and the HVACR ( Voltas & Frigoglass) industries. He has handled Sales & after-sales operations, Innovation, supply chain, new product design & development, and equipment commercialization and also led Coca-Cola Accelerator from Bangalore. He is an INDEPENDENT DIRECTOR under the Indian Institute of Corporate Affairs and ESG certified.His personal mission is to unleash the potential of entrepreneurs across all sizes of companies including MNCs, promoter-led family companies, and new-age startup founders while ENABLING PROFITABLE, CONSCIENTIOUS, and SUSTAINABLE REVENUE GROWTH for their businesses. Technology and access to the internet have brought a level playing field to every individual/company. Entrepreneurs should be able to convert their ideas and engage their target consumers/customers meaningfully with products/solutions that solve the existing problems in society. Entrepreneurs create jobs and also wealth for all the stakeholders and hence need to be supported by all.Srinath provides management consulting, technology consulting, and Interim CXO services across industries. He is an investor, mentor, and advising for various startups in the USA and India.Learn more at https://firmusventures.com/ and connect with srinath@firmusventures.com