Srinath Kishan Palaypu is a Technoprenuer and a Digital Branding expert with a Business experience in different verticals of the industry, with Healthcare being a key domain.Graduated as an Electronics and Communication Engineer in the year 2006, Srinath started his career in developing customised ERP solutions and e commerce platforms for different sectors of Businesses. In the year 2007 Srinath Pioneered an innovative idea of catering vehicles on hire through an online platform with a brand njoydrive and has captured huge market base for employ shuttle service. In the year 2010, Srinath Ventured into Health Care Industry by developing Hospital Information System (HIS), an ERP for hospitals which is enabled with HIPPA compliances and integrated with International Disease Classification Codes (ICD) for electronic medical records of patient data and MIS reports of hospitals. With the support of specialized doctors within in the family, Srinath could excel in the field of health care ERP by making a massive breakthrough in targeting large scale hospitals in India.With this technology background, Srinath has also ventured into Digital Media by building brands digitally through search platforms and social platforms, mainly concentrating on brand awareness campaigns and lead generation campaigns coupled with re marketing solutions for defining the marketing funnel. He is a master in strategizing engagement plan especially in health care domain for doctors and finance domain for finance professionals. Srinath is a thorough business professional, backed with a team of senior developers who work on multiple software development platforms, senior visualizers who work on design concepts and video teams for building promotional videos on digital platforms.