Srinath Rangamani Email & Phone Number

Bengaluru, Karnataka, In

Change in progress

Bangalore, Karnataka, In

Highlights:- Conceptualized V2 mobile design strategy that expands Myntra's focus from being a fashion retailer to a fashion house with content, community and commerce experiences.- Led the design of Myntra's consumer apps (android & iOS) and website.- Redesigned Myntra's brand logo and App Icon.- Hired and mentored a closely-knit design team.App (Android & iOS):- Designed the app's overall navigation and framework.- Designed Fashion Feed which is a personalized way to serendipitously discover relevant fashion content, brands and products.- Conceptualized and designed Myntra's social shopping experiences with building a network of brands, fashion experts and friends. - Designed Styleforum, a community experience to ask and answer anything fashion in a visual way.- Led and mentored other design projects on shopping workflows - list, product details & checkout.Website:- Designed Myntra's first mobile website.- Designed the website's overall navigation and framework.- Designed premium corner, a story-led shopping experience for luxury/international brands. - Designed lookgood portal, a content-led fashion shopping experience in Myntra's website.

• Designed storemate.com, a startup from the bay area.• Defined the app structure/behavior through sitemaps, wireframes and walkthroughs.• Was also driving the “daily inspirations & discovery team”.

San Jose, Ca, Us

• Collaborated with XD, US team on redesigning Adobe Connect 8. Worked on visual design of components, workflows for key features and over 450 icons.• Took the lead on designing for Adobe Connect 8.5 and 9 releases.• Collaborated with teams of Engineers, Information Architects and Content Strategists to ensure consistent experience across releases.• Worked on Visual design and defined global navigation, framework for Adobe LeanPrint app.• Worked on kick starting several new product initiatives from the XD design team in India.

London, London, Gb

• As a lead creative designer, worked on designs, concepts and provided directions for interactive digital magazines produced by Ceros digital publications. • Took the lead on countering the design challenges involved in interactive, web and print publications. • Successfully produced magazines for CondeNast publications (Luxury spas 2010), GQ, MotoGP, AUDI, Superbrands, Taj group of hotels, Sears Catalogues etc.

• Designed timeline for dreamworks.com website. • Designed and art directed pitch for Dreamworks History website (Never implemented).• Delivered rich designs and concepts for more than 5 high-profile web projects/apps. • Direct quality development of BroadSpire’s Agency services.• Mentored a team of 10 and inspired them artistically, creatively and on design trends.• Designed Branding documents, standards, quality guidelines and other promotional for BroadSpire and its clients.

Hired as a junior designer and was promoted several times into positions of progressive responsibility. As a Senior Web designer, lead the design team creatively setting direction and vision, supervised a team of 6 people and coordinated with sales and marketing team to ensure client satisfaction• Awarded the “Excellent Performer of the year 2007”• Produced over 100 projects a year including, web design, branding,advertisements, graphic and print design, technical illustrations etc.• Supervised high profile projects and ensured client communication on prototype development and enhancement.

• Responsible for designing a major part of templates in a project web-o-matic. My contribution was nearly 90 templates out of 300.• Acted as a visualiser and animator for flash websites which have got excellent feedbacks from the clients.• Performed as an Effective Team member in Crucial Projects