Srinivas Kaza Email & Phone Number

Mumbai, Mh, In

Dubai, United Arab Emirates & Mumbai-India

Progression Path:(Since 2014) Regional Head - Personal Care & OTC Business (Middle East & Africa) – Ansell, Dubai(2010-2014) National Sales Manager - Personal Care, OTC & Beverages Business (India) - J.K. Ansell, MumbaiCurrently in the global role at Ansell, heading ME & Africa business with a team of 5 HODs to achieve strategic objectives for Personal Care & OTC Business, while analyzing the Macro-economic challenges, Building a robust model for Emerging, Developing & Under Developed Markets; Developed a "3-Brand portfolio" strategy for Brand Management. P&L ownership with Revenue, EBIT & Market Share objectives across countries in the region and handle Sales, Marketing, SCM, Legal & Regulatory Compliance, along with team leadership development. Earlier in Pan India role at J.K Ansell, led 209-members to manage Sales Strategy & P&L of Personal Care (Deodorant) & OTC (Condom) division. Developed & Implemented Route-to-Market and established a robust systems/ processes moving distribution from Pharmacy driven channel to Multi Channel Presence , strategized & introduced Modern Trade as a separate Channel to meet the Objectives of Long Tail, Created a new channel to service the Omni Channel consumers thru e-commerce ; also handled Trade Marketing and created exclusive packs for traditional & modern trade.

Hyderabad Area, India

Progression Path:(2008-2009) Business Head (Confectionery & Snacks Business) - South India(2007-2008) National Distribution Manager - Distribution & Trade Marketing (Beverages Business) - Pan IndiaHaving hands-on exposure in managing different channels of distribution, different category of outlets, Modern trade understanding and know-how of various regions across India, I was headhunted to oversee the Distribution & Trade Marketing of Beverages Business (Pan India), and later was promoted to spearhead the Confectionery & Snacks Business (South India).As Business Head, led 50-member Sales & Marketing teams to set-up and establish Confectionery & Snacks business in South India. Managed P&L, implemented a strategic Route-To-Market with emphasis on traditional channels to reach consumers - Opened 7 Depots across South India.As National Distribution Manager was instrumental in designing & implementing a Channel Management Strategy for the Country to increase presence across channels to effectively reach the end consumers. Defined & Developed a National Trade Marketing Strategy for Key Accounts - Modern Trade & Traditional Trade and developed in conjunction for the first time a Differential Pricing Strategy for HoReCa segment.

Hyderabad Area, India

Progression Path:(2005 - 2007) GM – Sales & Distribution (Andhra Pradesh, Karnataka, part of Maharashtra & Goa)(2003 - 2005) DGM – Sales & Distribution (Andhra Pradesh, Karnataka, part of Maharashtra & Goa)(2000 - 2003) Zonal Manager – Sales & Distribution (Andhra Pradesh & Karnataka)(1999 - 2000) Area Manager – Sales (Karnataka)(1998 - 1999) Area Manager – Sales (Vijayawada)Ever since I joined Arvind Mills, I wanted to move back to FMCG and having Sales & Distribution exposure from Cadbury’s and Receivables Management & Credit Market understanding from Arvind helped me here.Throughout my tenure here, I got multiple promotions and provided strong leadership to 65-member team of Area Managers & Sales Executives to deliver the Commercial and Distribution Goals of Personal Care, OTC portfolio including - Woodward’s Gripe Water, Brylcreem, EVA Deodorant, Kohinoor & Durex Condoms and Kiwi Shoe & Household care across Andhra Pradesh, Karnataka, part of Maharashtra, & Goa Region.Managed P&L, along with Sales Channel Management, CFA-Depot Management & People Management- to effectively drive Sales & grow Market Share. Also developed & implemented for the first time in the organization-a Modern Trade Channel in Hyderabad & Bangalore to service the Modern Trade Outlets and Cash & Carry chains.

Hyderabad Area, India

Joined post MBA through Campus Placement; was hired to bring-in FMCG work style and Distribution Management know-how to handle Newport brand with FMCG structure.Managed Sales & Depot Operations of Newport and Excalibur brands in Andhra Pradesh region by effective implementation of Route-To-Market strategies.Here I further honed the distribution skills,got hands on exposure in Depot Management, Stock Management, Receivables Management, New Product Category exposure and Channel Structure Development.

Bhubaneswar, Mysore

An MNC like Cadbury, laid a strong foundation for my FMCG business understanding and most importantly here I attained the first hand knowledge and exposure of Distributor Management, Selling, Product Category-wise Sales, and knowledge of Route & Beat Planning.Here I handled Primary Sales & Secondary Sales of Chocolates & Bournvita Portfolio, and Distributor Management and Market Hygiene. Managed the Distribution Channel, including the training of the Distributor Salesman & Merchandisers, while increasing the Depth & Width of distribution in the area of control.

Mba, Marketing

Completed 5 Managerial Development Program (Mdps) For Senior Executives, Digital Marketing,Retail Management, Advance Analytics For Management

Bachelors In Science, Physics, Chemistry & Mathematics

High School, Maths, Science, History, Geography, English, & Hindi

Activities and Societies: School Cricket Team School Hockey Team