- Handled multiple roles as a senior creative resource at India’s largest esports and LIVE game streaming platform- Joined as the Lead Copywriter but transitioned to a Brand Creative Lead within 2 months- Became the UX writer for the platform developing the entire UI-UX framework for Loco Legends in conjunction with product design - Became the Creative Director for the in-house content wing, Loco Originals- Released three shows, Dream Karo Stream Karo (3.1m+ views), The MVP (3.5m+ views) and Chemin presents All In (ongoing); 80% jump in views compared to previous shows- Other notable work includes #LocoLevel3 (Brand campaign), Loco VIP (Product release), Loco Lookback 2022 (Brand + product campaign)

- Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Conceptualised and ideated the hit web series “Dosti Ka Naya Maidan” for PUBG Mobile (55m+ views, 315m+ impressions, 370,000 new subscribers, 3.81m+ watch time hours, 119k premier views, 121k shares, average IMDb Rating of 8.4/10)- Conceptualised and ideated the web series “Gully Squads” in Pakistan and Bangladesh for PUBG Mobile- Writer for AB InBev brands namely Budweiser, Corona, Hoegaarden and Beck's Ice- Worked on Budweiser’s SOS Ads which won the Spikes Asia 2021 Shortlist under Direct and Media categories - Worked on Tuborg's #DistanSing campaign during the 2020 lockdown (90m+ impressions, 17.5m+ post engagements, 7m+ ThruPlays)- Worked on the Practo social media mandate; some notable campaigns include #ChattingCures, Doctor Ki Salah Mobile Pe. #SayHelloDoctor, #IndiaHealthHour, Practo For Alzheimer’s

(Previously known as Propaganda India)- Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Managed and headed a team of writers for campaign ideation, planning and execution- Worked on client presentations and made valuable creative contributions to agency pitches

(Now Saatchi & Saatchi Propagate)