Implemented targeted lead generation strategies, leveraging market research and industry trend analysis to identify business opportunities.Supervised B2B clients, acting as a point of contact for client inquiries, and built strong relationships. Created and delivered persuasive presentations and proposals to potential clients.Implemented thorough prospecting activities, including cold calling (outbound), email outreach, and attending industry events, resulting in an increase in qualified leads.Created content for the company's website, including white papers, blog posts, & customer testimonials to communicate the company's capabilities and offerings.

Prepared a digital marketing plan to increase sales on website, enhance customer retention, and lower customer acquisition costs.Optimized client’s website by finding keywords to bid on, led Instagram influencer campaign to increase follower count , calculated break-even for paid search, used email drip campaigns to retain customers by, and finally improved client’s position on the SERP.

Designed a market research plan to drive the adoption of the new ‘soy-free tofu’ product. Conducted primary research to receive survey responses and analyzed the data to identify buyer personas. Developed content creation framework for each buyer persona resulting in an increase in engagement and a growth in organic traffic, and aligning with marketing objectives through cross-functional collaboration and data-driven optimizations.Derived insights from the survey results and secondary research to suggest campaign ideas.

Managed Research and Data entry responsibilities for WXN. Entered over 1000 records per day.Researched the DEI practices of top companies and created a survey to send out to the Boards of FP500 companies. Reviewed the survey results and shortlisted companies based on women’s representation on the BOD panel for DEI awards.Entered all company, industry, and board of directors details of FP 500 companies in Microsoft Excel with over 99% accuracy.

Effectively persuaded individuals to donate or become monthly members of the Breast Cancer Society of Canada through compelling and personalized outreach.Demonstrated exceptional sales skills by consistently meeting and exceeding donation targets and membership goals.Developed and executed persuasive sales pitches and strategies to engage potential donors, enhancing the organization's donor base.Built and maintained strong relationships with donors, ensuring ongoing support and satisfaction.Utilized strong communication and interpersonal skills to articulate the importance and impact of donations, resulting in increased monthly contributions.