Srinivasan K Email & Phone Number

o A professional with 11+ years of experience in Digital Tagging and Digital Marketing Technologies.o Well-versed in various analytics, tagging and digital marketing techniques and tools such as: ADOBE ANALYTICS, ADOBE LAUNCH, ADOBE CAMPAIGN CLASSIC, LEGACY DTM, GOOGLE ANALYTICS, GOOGLE TAG MANAGER, TEALIUM IQ, SEO, SMO and SEM/PPC.o Experienced in Data Layer implementation techniques and methodologies using tag management platforms.o Tagging requirements and setting context data variables to Adobe Analytics stated metrics.o Experienced in Adobe Analytics integration with Adobe Launch and Adobe campaign classic.o Experienced in integrating Adobe Analytics with AEM.o Experienced in Adobe Analytics integration for both Website and Mobile.o Adobe Analytics integration using Adobe Analytics reporting API 2.0 and API 1.4.o Experienced in utilizing Adobe Launch extension.o Well-versed in integrating single page application to track the page/events using tag management solution.o Well-versed in integrating third party application or tool using tag management platforms.o Working on testing the metrics in wide range of browser with the help of tools such as Adobe debugger, Omnibug and Observe point.o Experience in understanding and creating BRD’s and SDR’s which provide tagging and desired data for business.o Good knowledge in Goal conversion techniques and increasing ROI to enhance client business.o Involved in identifying, developing and facilitating to ensure target achievement for Client Projects.o Implementation of cookie consent management tool – One Trust to track website cookies behavior.o Market research analysis using digital marketing techniques such as SEO, SEM (Google and Bing ads) and SMO.o Strong exposure in analyzing KBR’s (Key Business Requirement) and SDR (Solution Design Reference) creation for analytics implementation.o Ability to work independently on new requirements, enhancements and fixes in critical components and possessgood analytical, communication, interpersonal, and leadership skills.o Good understanding of online ad campaign metrics and Data analysis, including CPM, CPC, and CPA advertising models.o Certification: Adobe Analytics Business Practitioner Expert and Adobe Campaign Classic Developer Expert.

Listed skills include Tealium, Adobe Dtm, Social Media Optimization, Google Tag Manager, and 6 others.

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  Anna University Chennai

  Computer Science