▪ Spearheading P&L for TN & Kerala with an average revenue business of 80 cr per month .▪ Sales & Distribution - Focus on the Key Focus Cities, Focus Models, Focus partners and Network with Partners, Focus Stores ,Focus sub distributors to increase Value and Volume share.▪ Team Management – Driving Sales through 4 ASM, Marketing Team, 3 national distributors (Savex, Telemart, PCH) , 4 Sales officers, merchandiser team and 250 ISD.▪ Marketing & Sales Promotion – Collaborative efforts along with NRC, Distributors, Marketing, Service and Finance to increase sales revenue and volume.▪ Reporting Directly to VP Sales & Marketing, GM sales and Korea HQ for the Annual Sales Plan for Imaging and Mobile Business.▪ Inventory Management – Forecasting for Quarterly, Monthly and Weekly stocks comprising channel sales, modern trade, brand shops and corporate sales to Minimise stock outs and loss of sale.▪ Product & Category Management functions – Executing and implementing strategies to increase Market share, category Share, Focus Models, Sales promotions and ASP as per the Annual product road map and New Product Launches.▪ Track Market Analytics, Width of Distribution, Depth of Distribution, MIS (Data Analytics) and Competitive Intelligence reports on a daily, weekly and monthly basis to understand immediate changing trends for immediate action and decision making.▪ Responsible for Channel sales, Modern trade, Regional Retail, Brand Shops and Corporate sales for Operation functions of Training, Sales promotions, service and claims.▪ Work closely on the Monthly and Weekly objectives with the Marketing Team, KAM.▪ Responsibility for NRC chains of Croma, Reliance, Poorvika, Univercell, Sangeetha, The Mobile Store, Spice and Viveks.

Led the P&L for TN & Kerala with an average revenue worth INR 80 cr. per month and 1000 cr. on an annual basisSales & Distribution: implemented key stores/chains, focus cities, focus models, focus partners as well as worked with the Partners and sub-distributors for enhancing the value and volume share for mobile phone sales Retail Sales: formed negotiating tie-ups, business consulting, networking for weekly, monthly-quarterly -yearly sales, negotiate space for merchandising and plan efficient sales promotions with trade partnersGuided and delivered motivational leadership to the team for attainment of sales through 4 ASM, KAMs, Marketing Team, 3 National Distributors, Sales Officers, Merchandising Team and 250+ ISDWorked in close association with the Marketing Team, National Retail/Regional Chains, Distributors, Marketing and Finance function in order to enhance the sales revenue and volumeConceptualized & deployed innovative strategies for scaling up the Market share, category Share, Focus Models, Sales promotions, Service and ASP consistent with the annual product roadmap and New Product LaunchesAccountable and responsible for 60% of PAN India Sales for Digital Imaging Business by administering diverse verticals encompassing Channel Sales, Modern Trade, Regional Retail, Brand Shops and Corporate SalesInvestment Planning: led deployment of company resources by segmenting to key stores and clusters pertaining to manpower, company assets such as fixtures along with managing promotions and delivering training

Accountable for Key Account Management and Business Relationship Management in Modern trade; administered numerous products covering Cameras, SLR, Camcorders, Lenses and printers with monthly revenue of INR 4 Cr. Evolved strategic plan for growing categories and sub categories in each National retail chain w.r.t. volume and value share on agreed terms of trade; efficiently supervised a wide array of tasks including merchandising, sales promotions and customer acquisition for business profitabilityEssayed a stellar role in implementing chain wise annual account plan, category & inventory plan, knowledge sharing sessions and promotional activities at PAN India levelPivotal role in steering the profitability along with productivity as well as Merchandising, Team management, Forecasting ,Product Training and supply chain planning for Croma, Reliance, Metro, E zone, Hyper City, More ,Staples and Big Bazar Successfully run ATL/ BTL activities, product launches, exhibitions, advertising campaigns, product planning for State/City/Cluster, brand shops as well as liaising with the research agencies Delivered extensive training to the ASM and their teams, distribution teams and promoters for skill enhancement

Responsible for all Marketing for the Channel Sales / National Retail Chains / Canon Brand shops for Digital Imaging Business .Work closely with research organisations and implement marketing and sales strategies for specific State /City/Cluster/Corporate .ATL / BTL Activities in the form of events and road shows to increase the market share.

Strategized plans towards attainment of the segment share of Lager and Strong in Bangalore as well as performing defacto planning for Karnataka regionEngaged in rigorous sales planning and forecasting of 2 breweries for production operationsEngaged in planning & execution of ATL/BTL activitiesAccountable for Depot Management including inventory control, FIFO, financial controls along with keeping the damaged products in control

Gained extensive experience across Channel sales, modern trade Wholesale and Mass markets ; managed promotional planning, training, inventory planning and performing sales forecasting in order to accomplish the pre-set to sales targets Resourceful in understanding the depth and width of distribution as per outlets billed, SKU billed and Categories billed for monitoring productivity at individual and clusters. Modern trade -Combines proficiency in category management, promotional planning, inventory planning.Channel Sales / Retail markets- Understand length and width of distribution wrt to outlets billed, lines billed and metrics. Mass Markets/Channel Sales - Setting up the entire distribution chain for the new division of the company.