Chief Executive Officer
CurrentPioneers in AI, data and analytics, ADA is powering global marketing and commerce digital transformation with data and AI-led impact.ADA offers a comprehensive suite of services designed to accelerate digital transformation for enterprises and brands. Our approach is rooted in data, delivering tailored solutions across, 1. Data Transformation 2. Commerce Transformation3. Conversational AI ADA operates in 12 markets and employs around 1,400 professionals. Our dual headquarters in Singapore and Malaysia reflect our regional focus, while our shareholders—Softbank, Axiata, Mitsui, and Sumitomo Corporation—underscore our industry-leading position.