From its inception in 2018, I’ve had the privilege of leading ADA - a global data and AI company operating across 12 markets. With a team of 1,500 experts, we’re transforming how businesses approach marketing and commerce by turning data into a strategic asset and driving growth with AI.Before my passion for disrupting industries with technology took hold, I started in software engineering, followed by product management at ARM. I then spent nearly a decade building and scaling 25+ startups, witnessing firsthand how technology reshapes industries.This journey led to the founding of ADA in 2018, driven by the belief that data, used effectively, solves complex challenges. We’re just getting started, and the future holds exciting possibilities. I’m eager to continue making an impact and shaping the road ahead.