Srinivasan Vk Email & Phone Number

Bangalore, In

“Marketing is no longer about the stuff that you make but about the stories you tell.”-Seth GodinZeiniX Life Sciences, is a story telling platform to tell a story of today that will become stuff of legends tomorrow.ZeiniX is a company created with a daring dream: To make cutting edge science & technology in healthcare available to the one who needs them the most. ZeiniX is a marketing platform for innovative medical devices, diagnostics & nutraceuticals that solve problems to transform lives of patients. ZeiniX is a launchpad for solutions that are genuinely needed. ZeiniX Life Sciences is driven by an undying Inspiration to Disrupt the status quo in healthcare management.

OncoDynamiX, a Purple Cow in the rapidly evolving field of Precison Oncology that meets the unmet need of oncologists world over, to personalise cancer therapy based on each patient's cancer biology. A truly disruptive innovation that will redefine cancer care.Personally I am proud to be a part of this journey right from its conceptualisation stage, contributing to product development, enrol medical advisors, collaborating with oncologists to facilitate pre-launch clinical validations, arrive at GTM and devise marketing strategies.This journey gets more exciting as I will be taking this "Inspiring Disruption" to the market to renew hope for cancer patients across the globe.

Bangalore, Karnataka, In

TheraIndx Life Sciences is one of the fastest growing, AAALAC accredited, Preclinical Drug Discovery & Development service providers in India. With the state of the art In vivo Animal Model facility, TheraIndx boasts of having the largest array of validated and customisable models for infection, oncology, neurology, metabolic disorders, inflammation & pain, wound healing, dermatology, auto immune disorders, etc. This core strength is augmented with capabilities in Biomarkers, Toxicology, Discovery Chemistry, Immunology, Microbiology, Molecular Biology, Immunohistochemistry, In Vitro ADMET, PK/PD Modelling & Simulation and Cell Biology. Cutting edge drug discovery from a stellar team comprising of the the very best in India! A client base spreading across 5 continents within 3 years of operation is testimony to unmatched passion & uncompromising quality.Enabling Therapies for Tomorrow!!

Mumbai, Maharashtra, In

An exciting opportunity to work with a group of vibrant entrepreneurs to direct Marketing and Sales of a specialty vertical in the Molecular Diagnostics Segment. The task is to form a team of young achievers to establish the Co as a name to reckon with in critical care infection diagnostics, oncology and gynaecology. The ask is to formulate sound marketing strategy, train the team to implement the same and achieve growth organically.

Bangalore, Karnataka, In

Launched a novel, patented, disruptive molecular diagnostic tool for critical infections with a mission to save lives and prevent disabilities.A "blue ocean" in the field of critical care managementA real task and the most difficult assignment as this concept of diagnosing critical infections by a Syndromic Approach is a paradigm shift in the management of critical infections challenging the status quo in critical care management. The battle is to win over the "mind" of the eminent clinicians and create a niche for the product in their practice.Strategic Consulting, including business plan & sales strategy development, part of the Senior Management Committee. Involved in recruiting, training and developing a motivated work-force.Started off with a 2-man team in 2011, set the business up in Major Cities in South, Delhi and Mumbai.Delivered a 20-fold increase in revenue in 6 years. Albeit, the challenges this has been the most satisfying phase in my career as of date where in I have grown both professionally, personally and spiritually.

Chennai, Tamil Nadu, In

Joined the Ayurvedic Division-Green Milk Concepts as Head of the Western India divisionA great opportunity to learn about disease-modifying nutraceuticals based on Ayurveda-traditional Indian medicine for life style diseases.Given the Herculean task to literally clean the stables in Maharashtra.Reestablished the Co Launched a novel Haematinic based on green apple extract successfully Marketed the niche herbal products for Diabetes, Cholesterol management, Immunity- with a scientific approach

Joined a Global Calcium Group Co.Part of the senior management to launch a new Company-Global Nutrition with a mission to be a major player in the nutraceutical arena.A tremendous learning opportunity to know the complete cycle of operations of a pharmaceutical Company.Learnt the basics of all key areas: Product development, Manufacturing, Regulatory policies, Marketing in addition to the critical portfolio of Sales ManagementPart of the team that conceived, developed and introduced nutraceuticals to- Alter management of Pre-eclampsia & Pregnancy Induced Hypertension-Facilitate Brain Development for the infant-Prevent Mild Cognitive Impairment,-Manage PCOD by treating the root causeInvolved in the end to end processes of manufacturing of the products at various locations.Involved in pricing of the products as per the regulations.Designed marketing strategies for positioning of the products.Executed and implemented the strategies effectively to drive the salesTrained a team of Sales Executives & ManagersAttended International Exhibition-Vitafoods at Geneva, Switzerland.Successfully launched the Co in 3 states across South India, Orissa & Bihar. Achieved significant sales volumes within 2years.

Joined the Super speciality division to manage a team at ChennaiProducts handled-Anti Diabetics;Cardiac care;Gynaec segment-hormones;OrthoRevamped the entire team; motivated the team to face challenges with a positive mindsetConducted several marketing activities like camps for improving relations with key customersCoached the team to become successful in achieving their targetsGuided two of the team to reach the next level

Given responsibility of launching the Co in MaharashtraInitially based out of Pune-launched the Co in entire MaharastraInduction of new recruits, appointing a distribution networkLaunch the Co and the products successfullyAlso, launched the 1st ever marketing effort for a Molecular Diagnostics toolWas able to establish the concept of gene based diagnosis for infections, congenital disorders successfullyShifted to Mumbai with a prime focus to drive the Molecular diagnostics business and achieved the goals set successfully

Joined my mentors to launch a new company focussed on introducing products to manage chronic non-infectious diseases through disease modifying nutraceuticalsA novel thinking backed up by revolutionary products like l-Arginine, l-glutamine,FenuGIntroduced products for pain management based on a novel drug delivery systemBuilt a vibrant work force in Chennai with focus on excellent work ethics and diligence. Several of the team are in great positions in various Cos today

Hyderabad, Telangana, In

Joined as a 1st line position in Bangalore initially, later was given an opportunity to develop and establish a new team in Chennai as part of the Co's expansion plansRecruited a team young graduates imparted the basics of pharma selling to them and converted the team into an effective sales force within 6 months to deliver consistent performanceLaunched the Co's Hepatitis B vaccine thru innovative sales strategiesHandled prestigous products like TT vaccine, Heparin injections and Coscopin range of products for cough management

Learnt the basic skills required to excel in Pharma sellingAchieved consistent successAcquired the aptitude and attitude towards concept marketing

Bachelor'S Degree, Zoology/Animal Biology

Education record

Education record

Education record