G. Srinivas

G. Srinivas Email and Phone Number

Innovation & Monetization | Key Account Management | B2B Channel Sales | IIM Kozhikode | IIM Amritsar @ Times Network
bombay, maharashtra, india
G. Srinivas's Location
Mumbai, Maharashtra, India, India
About G. Srinivas

A pragmatic & visionary Business Leader with 15+ years of experience, I bring to the table in-depth knowledge in formulating brand solutions, implementing affiliate trade marketing initiatives, establishing cross-vertical partnerships, and conducting competitive market analysis. A strategic thinker; I take on the challenges facing the organizations and deliver solutions aligned to business needs. With an eye for revenue optimization opportunities, I develop and present 360-degree brand solutions to key clients.An expert in B2B channel sales; I rose the corporate ladder launching several TV channels, enhancing their reach, scaling up operations and delivering financial efficiencies. In my current role at Times Global Broadcasting Company Limited, I enabled distribution business to contribute substantially to organization’s bottom-line with 6 new product launches in a span of 7 years. I was honoured with ‘Times of India Group Chairman’s Award’ for excellence in business for the year 2018-2019 – an award bestowed to qualified achievers at the entire Times of India Group level. Additionally, I was commended as ‘Top 10 Managers’ in 2020 and consecutively from 2016 till 2018. Another feather on the cap was being awarded as ‘Pride of TTN’. Providing thought leadership, aligning strategic goals, and influencing key stakeholders; I keep pace with the ever-changing media landscape, capitalize on market intelligence inputs to target profitable markets, and deliver scaled results. Always inspiring teams to deliver exceptional results while working in a culturally diverse environment, I encourage collaboration and promote a linear approach to work. Fond of philately and roasting coffee, I am also passionate about volunteering for social causes. Always focusing on growth, my principles and actions are governed by the quote: ‘Keep your eyes on the stars and your feet on the ground’!I am looking to expand my network and grow ideas into actionable initiatives.Skills & Expertise:Influential Leadership | Business Acumen | Talent Development | Revenue Forecasting & Optimization | Brand Partnerships | Strategic Channel Placement | Product Innovation | Stakeholder Management | Brand Communication | Integrated Marketing | Concept Sales & Market Penetration | Key Account Management | Strategic Collaboration & Consultancy | Micro-Marketing | Dealer Network Management | Business Forecasting | KRAs/KPIs Management | Data Analysis

G. Srinivas's Current Company Details
Times Network

Times Network

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Innovation & Monetization | Key Account Management | B2B Channel Sales | IIM Kozhikode | IIM Amritsar
bombay, maharashtra, india
Website:
timesnow.tv
Employees:
1073
G. Srinivas Work Experience Details
  • Times Network
    Sr. Vice President - Affilate Sales And Distribution
    Times Network Jul 2022 - Present
    Mumbai, Maharashtra, India
  • Times Network
    Vice President- Affiliate Sales And Distribution
    Times Network Apr 2013 - Aug 2022
    Mumbai Area, India
    I lead strategic initiatives pertaining to business development, new product launches, key account management and stakeholder engagement. Holding P&L accountability with respect to subscription sales, trade marketing, content partnerships, affiliate marketing, and merchandising, across major markets pan India, I managed the subscription business while overseeing credit control, ensuring adherence to compliance & regulations, aligning KPIs & KRAs and leading matrixed teams & networks of operators. I leveraged robust professional associations, in-depth exposure of the monopolistic business line, and deft negotiation skills to expand reach, turnaround performance and establish the organization as a market leader.
  • Times Network
    Associate Vice President And Regional Head West – Affiliate Sales And Distribution
    Times Network Apr 2013 - Mar 2017
    Mumbai, Maharashtra, India
    Supporting various strategic initiatives launched by the executive leadership were my primary KRAs in this role. I identified & assessed relevant markets and delivery platforms to ascertain viewership, channel placement strategy and cost optimization techniques. Liaising with diverse teams to formulate & implement brand promotion and trade marketing initiatives, to enhance channel reach in new market segments, I proved instrumental in launching ET Now, Romedy Now, MNX, MN+, Times Now World HD channels. Some of my significant accomplishments and projects here have been:► Turned-around the business from a cost centre to one generating significant annual revenue – all within a span of 7 years. Established teams, formulated distribution strategy, identified target market and lead Go-to-Market (GTM) initiatives. ► Independently lead negotiations and align relations & subscription revenue terms with a key account Delivered significant growth YOY as against previous FY’s figures.► Maintained leadership position of Times Now despite launch of competitor channel; travelled across Delhi & Mumbai to collaborate with major cable operators and improve channel availability.
  • Reliance Broadcast Network Ltd.
    Regional Head - West And South
    Reliance Broadcast Network Ltd. Apr 2011 - Jun 2012
    Mumbai
    In this role, I was accountable for launching new TV channels for the Joint-Venture network between Reliance Broadcast, CBS, and RTL Group, in the West, South and Central India markets. Here, I reported to the Head of Distribution and the CFO while leading strategic initiatives pertaining to new product launch, distribution, placements, and sales promotion. I designed and executed subscription business plans for all TV networks and established internal teams and dealer networks to roll out subscription sales plan within 2 years. Additionally, I formulated and instituted barter deals to curb placement costs and promote viable propositions. Being recognized as ‘Performer of the Year’ in 2011 was one of my significant achievements in this organization.
  • Ndtv Ltd.
    Associate Vice President & Regional Head
    Ndtv Ltd. Jul 2009 - Aug 2011
    Mumbai, Maharashtra, India
  • Associated Broadcasting Co. Pvt Ltd (Tv9)
    General Manager- Distribution
    Associated Broadcasting Co. Pvt Ltd (Tv9) Aug 2007 - Jun 2009
    Mumbai, Maharashtra, India
  • Lehren Entertainment Pvt Ltd.
    General Manager-Affiliate Relations
    Lehren Entertainment Pvt Ltd. Aug 2007 - Mar 2009
    Mumbai, Maharashtra, India
  • Ndtv
    Manager- Network Development
    Ndtv Feb 2005 - Aug 2007
    Mumbai, Maharashtra, India

G. Srinivas Education Details

Frequently Asked Questions about G. Srinivas

What company does G. Srinivas work for?

G. Srinivas works for Times Network

What is G. Srinivas's role at the current company?

G. Srinivas's current role is Innovation & Monetization | Key Account Management | B2B Channel Sales | IIM Kozhikode | IIM Amritsar.

What schools did G. Srinivas attend?

G. Srinivas attended Indian Institute Of Management Amritsar, Indian Institute Of Management, Kozhikode.

Who are G. Srinivas's colleagues?

G. Srinivas's colleagues are Sudhir Renake, Siddharth Srivastava, Vijay Chauhan, Garima Pal, Usman Ahmad, Rugved Pawar, Jayalakshmi Nair.

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