Sri Rajan Email & Phone Number

Mclean, Va, Us

- Drive the vision for personalization of our Home and Capital One app experience. Currently reaching more than 40M users per month, improve customer and business outcomes in the short and long-term.- Collaborate with business and analyst partners to ensure our personalization system is built to automatically drive business and customer outcomes- Clearly articulate, evangelize, and align the organization behind the personalization strategy and value proposition- Build our roadmap and execution strategy with the team by understanding customer and business needs and utilizing data and stakeholder feedback to drive prioritization- Partner with Data Science and Technology teams to research, define, and develop the architecture that will support ML-driven personalization- Define metrics and KPIs we will use to measure the success of our models and recommendation systems- Build relationships and partnerships with teams across the company, align on strategy, vision, execution and enablement.- Mentor and lead a team of product managers

I took a career break to focus on my family and my well being. I had been working for over 15 years straight, with only a few 2 week long breaks. My wife and I were blessed with two children during the Covid-19 pandemic, with the first being born one month into lockdown in NYC (epicenter of the pandemic at that time). We also moved twice during the pandemic, and now have a multi-generational household. I recognized the toll this had all taken on myself, my career, and on my family as a less present husband, father, sibling, and son. Therefore, I took the confident but risky decision to take a career break in a tough job market. Happy to say I was able to refresh, recharge, spend quality time with my family, and truly clarify my personal and professional goals during this break.

San Francisco, Ca, Us

• Led the Mid Market and Enterprise Business Products teams for Ad Spend Acquisition, and Ad Attribution methodologies + reporting, including overall metrics, business impact, product vision and roadmap.• Hired and developed a high performing team of Product Managers into strong leaders and help your team craft their objectives, KPIs and roadmaps.• Used data, market, and customer research to define a product roadmap with a focus on generating revenue for the business.• Communicated the vision, strategy and roadmap with executive leadership.• Ambassador for the team and their initiatives both inside Yelp with other teams and stakeholders, and outside Yelp in the advertising industry with customers and partners.• Delivered new Attribution solutions, Acquisition capabilities, and more, driving significant increases in revenue, new customer growth, and retention.

New York, New York, Us

Oversee Product Management for Content Publishing, Personalization, Activity Tracking & Wearables Integration, and Member Experience.

New York, New York, Us

Product Manager and Owner of data and personalization for a new Equinox / SoulCycle venture.- Works closely with engineering and design teams to create a highly personalized experience that leverages customer data from partner Equinox companies, usage data from the new digital product, and intent-driven customer inputs.- Based on subject matter expertise, data analysis, and market analysis, deliver a personalized experience can engage customers and reduce churn.- Owner of the personalization and data roadmap, collaborating with designers, engineers, and SMEs on user stories, prioritization, and agile artifacts like sprint planning, demos, and retros.- Manages initiatives from conception through execution, identifying KPIs and monitoring them post-launch for insights into next steps.- Maintains a growth mindset, setting and meeting (or exceeding) goals that ladder up to consistent improvement to key business objectives, and always looking at opportunity costs to ensure we’re making not just the right call, but the best call.- Understand product management in a startup environment balanced with the rigor needed for a highly detailed, data-driven customer experience- Owner of descriptive metadata, and how it connects back to an intent-driven experience.- Collates and communicates status at the executive level as well as the ground level, being able to go deep at the drop of a hat, while also being able to hit the headlines for a quick summary.- Uses data and feedback from participants and peers to drive continuous improvement.- Collaborates with partner company teams to ensure everyone is on the same page.

Seattle, Wa, Us

Product Owner of Personalization at Audible, working cross functionally to define, prioritize, and execute the personalization roadmap. Areas include listening recommendations, dynamic UI personalization, customer propensity prediction, product intelligence, and others.Define and drive the vision for Personalization across Audible mobile platforms, desktop, and Audible's presence on Amazon.com for more than 10MM Audible users, and more than 100MM Amazon users.Analyze and understand users' behavior across shopping, listening, and other experiences across Audible and Amazon to introduce and optimize personalized experiences.Work closely with Data Science and Machine Learning engineering teams to incorporate new and improve upon existing machine learning applications to more deeply personalize the Audible experience.Drive optimization of human curated content by applying state of the art machine learning techniques.Advocate for incorporating and expand existing uses of machine learning techniques across Audible.Lead cross-functional teams through the Software Development Lifecycle using the Agile/Scrum development process (utilizing Confluence and JIRA) across all phases: ideation, planning, prototyping, implementation, delivery, and maintenance.Define and run A/B tests, and Multivariate tests. Define KPIs to measure efficacy of personalization at Audible.

Us

Product Owner of Medscape.com Audience Development systems, which identify and target audiences across 8MM registered healthcare professionals for increased engagement, content consumption, and monetization.Develop and maintain product roadmap with stakeholders from sales, marketing, customer service, finance, operations, legal, UX, design, and other areas.Collaborate with executive leadership on strategy, vision, and revenue targets to develop and maintain the product roadmap.Lead cross-functional teams through the Software Development Lifecycle using the Agile/Scrum development process (utilizing Confluence and JIRA) across all phases: ideation, planning, prototyping, implementation, delivery, and maintenance, with a heavy focus on mobile first UX, UI, and API design.Write detailed requirements, design wireframes, prioritize user stories, and manage each 2 week sprint with Scrum Master and development team. Deliver insights from user and transactional data, using Adobe (Site Catalyst / Omniture), SQL, and other tools, to drive business and design decisions.Deliver key features to support SEO and SEM strategies.Analyze brand needs, competitors, and cross industry trends to inform and develop user stories for the product backlog.Define innovative solutions to increase monetization opportunities, including integration with digital ad operations and big data (MongoDB) marketing automation platform for personalization, and Machine Learning (Python) for predictive churn analytics..

Boston, Massachusetts, Us

- Product Owner of HMH Enterprise Digital Subscriptions Framework (homegrown .NET based platform), which provides registration, access, entitlement, and recurring billing services for more than 500K users of consumer facing iOS and web-based learning applications, including Curious World (new product launch), AskHMH (product migration) GoMath! Academy (product migration), and Channel One News (new product launch).- Designed and launched Coupon Management and A/B price testing services, which enable targeted sales / marketing campaigns, and more effective pricing strategies.- Launched Integration of Subscriptions Framework with Zuora (SaaS Recurring Billing Platform) and SAP to automate journal entry creation and ETL to record billing, cash, tax, and revenue recognition transactions in the general ledger.- Lead the development teams through the Software Development Lifecycle using the Agile/Scrum Development Process (utilizing Confluence and JIRA) across all phases: planning, prototyping, implementation, delivery, and maintenance.- Prioritize user stories to be developed, and manage each 3 week sprint with scrum master and development team. - Refine and approve acceptance criteria for all user stories prior to and during 3 week sprints.- Perform analytics, using SQL (Oracle, MSSQL), Adobe Marketing Cloud (Omniture), Visual Website Optimizer, and other tools, to drive business and design decisions.- Analyze brand needs and cross industry trends to develop user stories for the product backlog.- Communicate with executive leadership on overall strategy, vision, and the product roadmap.- Work with stakeholders from sales, marketing, customer service, operations, legal, UX, design, and other areas as needed to gather and clarify user stories, adjust product roadmap to align with longer term strategy, and to get things done.- Currently implementing continuous integration and deployment.

New York, Ny, Us

- Built and managed JSTOR Fulfillment Operations Department - Headcount of 13- Managed development of fulfillment ordering systems, operational processes, and automated workflows for more than 2,000 journals, and 30,000 eBooks, from more than 600 publishers.- Delivered an eBook ordering system (Java Spring Framework, Oracle DB), e-commerce system (LAMP), and subscriptions management framework (Klopotek, and homegrown software), managing over 100,000 Subscriptions, and 100,000 eBook sales, totaling over $18 million in annual billings.- Initiated partner payment and royalty management system that delivered a 20% reduction in man hours required for these processes per week.- Created a process to create and deliver annual subscription renewal notices of up to 260 products to 8,000 institutions located around the world, in both PDF and physical mailing formats.- Developed business intelligence systems utilizing MSSQL, Oracle, Microsoft SSIS, and Microsoft SSRS in support of JSTOR Product Line.

Leiden, Zuid-Holland, Nl

- Responsible for Product Development and Rollout in North America of SwetsWise platform, supporting over 4,000 institutions, processing over $1 billion in revenue annually.- Defined roadmap for SwetsWise Subscription Management, Online eJournal Content Delivery, online eBooks Content Delivery, Federated Search, and OpenURL Link Resolver.- Worked with Executive Management to determine Product Strategy and direction.- Liaised with global product management and coordinated all product tracking and release information.- Conducted on-site customer visits to demonstrate product features and functionality, and gather feedback.- Attended and presented at many industry conferences.- Managed relationships with business partners for new products and component enhancements.- Maintained the master product and specification list and distribute to sales and marketing.- Managed product launches – developed deployment plan, trained internal staff and customers - Drafted technical responses for RFP submissions.- Provided Sales Engineering Support for sophisticated customer solutions.

Mt. Laurel, Nj, Us

- Implemented, trained staff and customers, supported and maintained accounting / clinical data and reporting applications. - Developed Software components and registration systems for in house products. - Developed NDC Lab Connect and Results Reporting using Delphi, Advantage Database Server, PERL, APACHE, MySQL.- Played a key role in lucrative business relationships with business partners, third party vendors, and clients. - Acted as the business and technical contact for joint initiatives between 1st Care Consulting and various lab companies, including Quest Diagnostics and LabCorp.- Assisted in finalizing a large contract with NDCHealth for the sale of NDC Lab Connect, a demographic interface application developed by 1st Care Consulting. - Built, configured, and maintained office servers that provided critical office functions as needed. Operating systems included Windows 2000 Server, Windows 2003 Server, and Debian Linux. - Managed Installation of small to medium scale networks including configuration of client server physician specific database applications and remote connectivity via VPN and/or Terminal Server. - Supported physicians with their practice management IT infrastructure.- Managed 5 employees in a fast paced development and customer service environment. - Assessed, implemented, and managed the impact of updates to the operating environment of the office network. - Trained NDCHealth’s VAR support staff on NDC Lab Connect.

Bachelor'S Degree, Computer Science

Education record