Sriram Subramanya is a first-generation entrepreneur and the chief visionary behind Integra’s meteoric growth and believes in pushing the boundaries of innovation. With the global content industry undergoing rapid transformation, Sriram’s entrepreneurial vision has been the foundation of Integra’s success over the last 27 years. Under his leadership, Integra has transformed into one of the top 10 digital content services providers in the world. His philosophy that happy, empowered employees are the key to delivering exceptional customer experience, enables the delivery of transformational digital-first services. As a future-focused leader, Sriram believes in harnessing the power of technological innovation to identify new growth opportunities and stay ahead of the curve. He is an Executive Council Member of NASSCOM, the trade body of India’s USD 150 billion IT industry and also the Vice Chairman of the NASSCOM SME Council – a platform that supports the growth of small and medium-sized IT companies. Through his position as Chairman of the CII Southern Region Start-up and Entrepreneurship Forum, Sriram works towards creating a robust start-up ecosystem. He is enthusiastic about sharing his passion for entrepreneurship and has co-authored ‘The Manual for Indian Start-ups’ to inspire and guide entrepreneurs during the initial years of their start-up journey. Sriram is also passionate about creating long-term, sustainable environmental impact beyond the workplace. His societal and community initiatives under the Sriram Charitable Trust have benefited underprivileged people in the areas of healthcare, women empowerment, education and rural upliftment. By setting up a model organic farm and supporting social forestry, Sriram hopes to promote environment-friendly and sustainable farming practices. These initiatives stem from his belief that individuals and organizations need to take personal responsibility for tackling climate change and creating a greener, healthier planet.