Founder
Current“Give a woman the right outfit and see her rule the world.”The brand Jefa believes that all a woman needs is the right outfit and she’ll own the world like a boss. ‘Jefa’ is here to do make you a boss lady! Founded in 2020 by a fashion entrepreneur, Jefa is here to help you reconnect with the masterpiece within you. An Indian woman’s contemporary western wear brand, with its root embracing the Indian culture and heritage, Jefa understands your body and its needs. At Jefa, we want to redefine affordable and sustainable fashion, styles that are subtle yet make a statement.While designing for the Indian body types, we pay a lot of emphasis on Indian sizes and choices in terms of fabrics, silhouettes, and cultural requirements. At Jefa, we believe in sustainable fashion practices and hence all our garments are ethically constructed.To #GiveBack to the environment, we have introduced a range of apparel made which is made from forest-friendly fabrics like- Hemp, bamboo, banana, etc. These organic fabrics are antibacterial with natural UV protection!
