Go-to-Marketing and Marketing Communication for CISNGE Service Line- Designed and published 16 individual and 2 consolidated quarterly newsletters for the ServiceNow COE team, providing data analysis and reporting on presales support, revenue growth, project delivery, etc. to the leadership team.- Produced 20+ marketing demo videos, streamlining client interactions by reducing the need for manual demonstrations.- Contributed to marketing initiatives for ServiceNow EGD collaboration used for upskilling with clients.- Managed relationships with key stakeholders, ensuring effective collaboration and alignment across teams for successful Go-to-Market execution.- Created 50+ comprehensive case studies, demonstrating project success and solution alignment to strengthen market positioning.- Mentored 20+ team members in Go-to-Market strategies and marketing communications, enhancing team effectiveness.Presales Strategy and Client Engagement:- Collaborated with over 20 clients to understand their needs and propose tailored solutions.- Created 40+ customized proposals, effectively communicating value propositions and pricing strategies.- Assisted in developing staffing plans for 10+ projects, ensuring alignment with client requirements and budget.- Participated in the design of 20+ solutions, ensuring they met client expectations and business objectives.- Conducted 30+ product demonstrations, helping to increase client interest.Project: World's Largest Oil Field Services Company and Mutual Holding Financial Company: - Acted as the primary point of contact between clients and the technical team, ensuring clear communication and understanding of project goals.- Regularly conducted status meetings and presented project updates to senior leadership and clients.- Facilitated cross-functional team collaboration, ensuring alignment of project tasks and timely delivery of milestones.- Maintained and updated RAID logs, providing proactive risk management.

HERSHEY Project Brief: Grow the retail channel for Hershey’s Milkshake• Analyzed data from the market for their brand and competitors across different stores: Kirana, Modern Trade, Food stores, etc.• Analyzed a shopper engagement funnel to identify growth opportunities• Identified the Target Shoppers basis their profiles, shopping missions, in-store decision-making factors, and the activation & promotions that work for them • Created solutions to attain in-store growth for Hershey’s MilkshakeFLIPKARTProject Brief: Drive Baby Care Category growth for Flipkart • Identified growth opportunities using the competitive landscape, online surveys, and the user engagement funnel • Underwent shopper immersions with target shoppers and understood their decision-making, delight & pain points in the shopping experience • Crafted solutions across product mix, user interface, content marketing solutions as well as overall shopper experience to help grow the category.

• Worked as an analyst in Remediation operations in Customer ReviewTeam• Remediated the charges levied in customer's account and investigated the background of thecomplaint, verified the documents, confirmed the account types held by thecustomer• Investigated the overall complaint history, calculated the interest, checked whetherthecomplaint was valid/invalid; remediated it and sent letter to the customer• Worked under various projects in different domains like mortgage, loans, data gathering, etc.within deadlines and TnC framework• Additionally, I had responsibilities of providing process training, supporting the floor, handlingthe queries and managing the events within the team

Jan Dhan Yojana and financial inclusion• Prepared questionnaires for both bankers and beneficiaries, and conducted market surveyacross India for approximately 500 beneficiaries and 200 bankers• Collected primary and secondary data through a market survey, analyzed the survey results andprepared a presentation with the final analysis, observation, and outcome of the project• The research project was submitted to the University of Delhi, which was further forwardedsuccessfully to the government of India