1) A marketing professional with a strategic approach to brand building and promotion.2) Focus: Focused towards brand marketing strategy, management of b2b event & marketing, 360 degree communication across all possible medium to reach the TG.3) Digital : Digital brand building via presence across all social platforms, Brand templates, successfully built a video style sheet and brand essence document for ET.com news and broadcast videos, campaign plans and executions for both organic… Show more 1) A marketing professional with a strategic approach to brand building and promotion.2) Focus: Focused towards brand marketing strategy, management of b2b event & marketing, 360 degree communication across all possible medium to reach the TG.3) Digital : Digital brand building via presence across all social platforms, Brand templates, successfully built a video style sheet and brand essence document for ET.com news and broadcast videos, campaign plans and executions for both organic and social campaigns for all ET.com properties and b2b clients.4) Print ads: direct planning and coordination on the print ad bookings, costing and release in various editions and cities.5) Strategy for ET Prime: Building strategic and product out communication so as to focus on driving memberships and subscriptions for ET Prime (the most important property under ET.com)6) Campaign reports: building concise & comprehensive campaign reports.7) Internal stakeholder management: working as a bridge between the b2b teams and creative teams from concieving to delivery of the brief/project.8) Creative strategy and execution: Idea and execution basis the brief and campaign objective. Internal management and feedback discussion with the creative team and delivery post due approvals.9) Social media management : Managing social campaigns delivery for both organic and paid social. Show less

Key Accounts: Times of India, Nestle Munch & BarOne, Times Internet, Hero cycles, Faber, HCL.☑️ Client management: Direct contact and dealing.☑️Campaign deliverables & release schedule managed between internal stakeholders and clients.☑️Mainline: Print, TVC, Radio, OOH, Promo/AV#Print: Trade plan management, artwork release, dealing with image banks and vendors such as getty images, Shutterstock#TVC/ Film making: Shoot planning & management, pre and post production… Show more Key Accounts: Times of India, Nestle Munch & BarOne, Times Internet, Hero cycles, Faber, HCL.☑️ Client management: Direct contact and dealing.☑️Campaign deliverables & release schedule managed between internal stakeholders and clients.☑️Mainline: Print, TVC, Radio, OOH, Promo/AV#Print: Trade plan management, artwork release, dealing with image banks and vendors such as getty images, Shutterstock#TVC/ Film making: Shoot planning & management, pre and post production, material release, MR Management, channel uploads/ copies managed for Nestle confectionery businesses.☑️ Digital: Brief execution and social media posts managed for Nestle Munch & Bar One. ☑️Brand finance coordination between agency, vendors & client with regards to obtaining client purchase orders & job invoicing so as to maintain timely payment release to agency/vendors catering to a smooth cash flow in the system.☑️YoY Scope of work & Brand reconciliation managed for Times of India & Nestle.☑️ Strategy & planning:🔸Brand Essence document: worked with the team on Brand Essence doc for Nestle Munch and its variants to chalk out the product proposition for each within the brand philosophy.🔸Focus group research and communication concepts testing to understand the market sentiment regarding the product.🔸Research & Identification of demand moments leading to a higher engagement with brand communication for Nestle Munch. Show less

Served with H+K strategies as an intern with the account management team. ☑️A two month summer internship program with immense exposure to the PR world.☑️Account: LG Electronics.☑️Roles & responsibilities🔸Broadcast & coverage management with media publications🔸Campaign planning & management🔸Launch events and 🔸Drafted press releases/ product notes for the brand books/brochures